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The Importance of Euphemism in Business English

Jinzhi Yu

Abstract


Euphemism has a multitude of applying forms and dynamic approaches in business English. This paper analyzes and introduces the importance of euphemism in Business English, concentrating on the study of the euphemistic expression and its communicative functions.

Keywords


Euphemism; Business English; Literature

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References


[1] Neaman J.S. & Sliver C.G. kind words: A Thesaurus of Euphemism. New York: Facts on File.1983.

[2] Li Taizhi. Business English speech and rhetoric art [M].Zhejiang: National Defense Industry Press, 2005.

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[4] Lux. Practical English rhetoric [M].Beijing: Tsinghua University Press,2003.

[5] Ouyang Shuanglong. English euphemism and its communicative function [D].Hunan: Hunan Institute of Engineering, 2010.

[6] Song Guangde. In this paper, we discuss the Usage of Euphemism in English Business negotiation. [D] Liaoning: Department of English, Bohai Sea College of Shenyang Normal University, 2010.

[7] Yan Meiying. On euphemism.[D].Shanxi: English Department of Xinzhou Teachers College,2001.




DOI: http://dx.doi.org/10.18686/ahe.v6i22.6893

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