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A Brief Analysis on the Application of Pragmatics in Business Negotiation

Huanying Gong

Abstract


Due to the increasing needs of business activities, people have to master the principles and skills of foreign business activities under the international backdrop of highly-integrated world, and increasingly frequent international business activities. Business negotiation is a dispensable part of these activities, and its success mainly depends on the application of language. This paper will discuss decent and appropriate language expressions which can promote smooth process of business negotiation, by using language strategies in Pragmatics to make both sides a win-win result under pleasant conditions.

Keywords


Business negotiation; Pragmatics; Cooperative principle; Politeness principle

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References


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DOI: http://dx.doi.org/10.18686/ahe.v7i1.7020

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