Research on College Counselors’ Response to Network Public Opinion in the New Media Era

Abstract

As the front-line worker of ideological education for students, college counselors have great significance in building a harmonious campus by cultivating students' healthy psychology and improving their psychological quality. In the context of the new media era, entertainment, political and cultural information is spread through simple mobile devices, and the access to online public opinion is becoming more and more simple, which seriously affects the thinking and behavior of college students and brings unprecedented challenges to the student management of contemporary college counselors. This paper studies the complexity and formation of network public opinion in the new media era, and proposes a new optimization path to build a civilized campus environment based on the current college counselors' response strategies to public opinion.