A Study of the Linguistic Landscape in Chinese Culture and Tourism Industry—— A Case of Yellow Crane Tower Park

Abstract

With the development of culture and tourism industry, many problems have been exposed due to lacking integration between culture and tourism industry. The issue of linguistic landscapes, which play an integral role as part of the culture and tourism industry and as a carrier of content, is rarely mentioned in the booming culture and tourism industry. In our survey of Yellow Crane Tower Park in Wuhan, Hubei province, China, we found that the linguistic landscape in this park suffers from poor quality, uneven distribution for non-common language translations and a single form of presentation. For higher quality and sustainable development of the culture and tourism industry, the design, use and management of the linguistic landscape need to be further strengthened to improve the overall quality of the landscape, enrich its presentation and update its content promptly.