Strong Social Media Presence as a Marketing Strategy

Abstract

The study is the overview of social media presence as a marketing strategy. This study is segmented into seven consecutive chapters. In the fi rst chapter, the study sheds light on the background where readers will observe the engaging material for social media accounts, reacting to comments and messages from followers, analysing and reporting on campaign achievements,launching social media advertising, and so on are all part of social media marketing. This section also points out the issue that every business face while using social media as their marketing strategy. The second chapter focuses on Maslow’s Hierarchy of Needs which makes the business to get the overview of using the strategy in the right way. Besides, this section also revolves the challenges that business face in 21 st century. Apart from that, the section also gives idea on the strategies that businesses can take help of to surpass their competitors. The third section highlights on the methodological approaches that research paper used to conduct the study. This study will use quantitative research method to survey the participants on their views of using social media as the marketing strategy in their company. The fourth section is the analysis of the survey where readers will get to see the participants result on the questionnaire prepared. The fi fth chapter is the detailed explanation of the research question prepared in chapter 1 and also the result of the survey. This section also link up with the literature review portion that is chapter 2. The sixth chapter will give the outcome of the study and at the same time, recommendation on how a business can get their idea from this study. The fi nal portion is the refl ection on the skills and knowledge that I gathered from this study.