Research on C-E Publicity-Oriented Translation for CNPC’s Portal Website from the Perspective of Communication

Abstract

Under the “Belt and Road” strategy of all-round opening up to the outside world, China National Petroleum Corporation (CNPC), as an important state-owned backbone enterprise and an integrated oil company with multinational operations, is striving to strengthen the external publicity of its technology and services and enhance its international infl uence and corporate image,so as to further build itself into a more internationally competitive multinational enterprise, in which external publicity serves as an essential link. From the perspective of communication, whether the publicity can achieve the expected purpose depends not only on the quality of English translation, but also on its communication eff ect. Therefore, based on communication theory, this paper adopts the method of literature search and the exemplifi cation to study the English translation of the publicity materials on CNPC’s portal website and explore the translation strategies adapted to those publicity materials. It is expected to be helpful to the translation practice in the future.