Strategies for Promoting Guilin’s Tourism Translation from a Functionalist Approaches Perspective

Abstract

Guilin, a city which abounds in unusual natural wonders as well as the age-old cultures, is attractive to large number of foreigners and has become the must of their China tour. But translation errors such as wrong spelling, Chinglish, grammatical mistakes, missing information, cross-cultural problems and non-uniformity in translation still exist in all kinds of Guilin’s tourist materials such as slogans and signs, guide books, destination introductions and other publicity materials as well. Under the guidance of functionalist theory, it is proposed that the translator should well master diff erent type of texts and fl exibly apply diff erent strategies, such as transliteration plus liberal translation, addition, deletion and analogy for the improvement of information reliability and accuracy of tourism translation.