Exploring the Spread of Chinese Literary Works in the United Kingdom and France

Abstract

With the rapid development of economy and technology, China’s comprehensive national strength is constantly improving and playing an important role on the world stage. Increasing number of readers from all over the world are attracted by Chinese stories. In order to improve the country’s soft power and increase its international right of speech, it is particularly important to promote the infl uence of Chinese literary works abroad. In this way, not only can it drive the development of related cultural industries, increase employment opportunities, maintain social stability, and promote economic growth, but it can also better disseminate Chinese culture, let the world understand China and expand China’s infl uence. At the same time, by promoting the spread of Chinese literary works, Chinese people’s cultural self-confi dence and the sense of national pride can be enhanced, patriotism and nationalism can be cultivated, and the country’s comprehensive national strength can be advanced. This paper starts from the current situation of the spread of Chinese literary works in the United Kingdom and France, analyzes the problems occurred during the spread, and explores the strategies for spreading Chinese literary works in the United Kingdom and France in light of practical circumstances.