The Application Value of Traditional Auspicious Pattern in Graphic Design

Abstract

In the development of national culture, traditional auspicious patterns are the important essence, and the application value of excellent traditional pattern elements in various industries is very high. In modern graphic design work, auspicious patterns and patterns are widely used in mobile phone or H5 page design, such as lucky cloud pattern, red fi sh pattern and Chinese knot pattern. The symbolic meaning, spiritual connotation and philosophical thought contained in traditional auspicious patterns make graphic design present rich content, and the design of works has higher spiritual connotation. Based on this, aiming at the knowledge related to the application value of traditional auspicious patterns in graphic design, this paper simply analyzes from the following aspects.