Activating Students’ Ideological and Political Work With New Media “A Pool of Spring Water”-- Based on the Analysis of Work Cases of College Counselors

Abstract

In the new era, ideological and political education in colleges and universities is facing new situations, new tasks and new topics. New media has been a new space for ideological and political work in colleges and universities, a new platform for ideological and political communication and a new position for ideological and political guidance. It should give full play to its role and become a new carrier, new form and new ideas for ideological and political work in colleges and universities. This paper takes the typical cases encountered by college counselors in ideological and political education work as the background, with the help of new media to carry out ideological and political education work for diff erent student groups as the starting point, through the educational principle of “according to the matter, according to the time, according to the trend of new”,uphold the action policy of “people make the best use of their talents, leverage their strength, and smooth things silently”. This paper summarizes and explores the fi tting path of new media and ideological and political education work from three aspects of commonness and personality combination, consolidation and innovation combination, daily and node combination, and focuses on constructing the “circle eff ect” of educating people in the same frequency in three circles in the ideological and political work in colleges, and provides eff ective reference for Chinese colleges to carry out students’ ideological and political education with the help of new media.