Research on the Application of Red Culture in the Design of Cultural and Creative Products

Abstract

At present, our country cultural innovation product design get more and more attention, red culture is a kind of distinctive cultural form, is an important spiritual power of social development, in the design process of the cultural innovation product occupies a very important position. This paper mainly analyzes the value of red culture in the design of cultural and creative products, analyzes the problems existing in the application process of red culture, and puts forward the strategy of integrating red culture into cultural and creative products.