A study on English Translation Strategies of Tourist Attractions Based on Cross-Cultural Awareness

Abstract

English translation of scenic spots, as a form of international communication and a rare form, plays an important role in the Trans-cultural diff usion. In the English translation of scenic spots, we have fully explored the image of scenic spots, text and other symbols, and combined audio-visual symbols, the scene of scenic spots will be eff ectively displayed, at the same time, it also spreads the characteristics of Chinese scenic spots and plays a Trans-cultural diff usion role. Based on the semiotics perspective and taking the English translation of tourist attractions as a case study, this study makes a systematic study of the Trans-cultural diff u-sion of English translation of tourist attractions and summarizes relevant experiences, to provide reference for English translation of Chinese tourist Trans-cultural diff usion.