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Research on Brand Building of Urban Historic District Based on Tourists’ Expectation and Perception -- A Case Study of Zhongshan Road in Qingdao

Zongyi Zhao, Xiaochen Lv, Wenwen Xu

Abstract


This paper takes Zhongshan Road, an urban historical district of Qingdao. From the online understanding, we can know that the Qingdao government can arouse the feelings of old Qingdao people for Zhongshan Road area to the greatest extent by starting from the old buildings, old courtyards and original scenes. The creation of “new consumption”, “new economy” and “new experience” can not only bring diff erent travel memories to tourists, but also win the recognition of old Qingdao people and the reputation of tourists for Zhongshan Road area.

Keywords


Zhongshan Road; Qingdao; Urban historical block; Brand building

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References


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DOI: http://dx.doi.org/10.18686/ahe.v7i10.8162

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