Application of Gestalt in Motorcycle Design

Abstract

China has become a major producer of motorcycles, but constant innovation and improvement on the design of motorcycles is still needed to shape its own brand image, hence to inherit and innovate the brand value. Based on this, in the design of motorcycle front face, gestalt psychological principle is used to build gestalt combination with visual recognition, and it will be inherited in the future modifi cation, which will play an important role building their brand and design innovation. This method can provide reference for motorcycle modeling design.