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Modal Synergy of Dynamic Multimodal Discourse: Take Multimodal Discourse of TV Weather Forecast as an Example

Mei Dong, Mengting Xie

Abstract


This paper aims to take multimodal discourse of TV weather forecast as an example to discuss the synergy between dynamic multimodal discourse modes. Firstly, the theoretical framework of dynamic multimodal discourse analysis is discussed according to the comprehensive theoretical framework of multimodal discourse analysis.Then, based on this framework, a multimodal discourse analysis of a TV weather forecast multimodal discourse about 1 minute and 40 seconds is carried out from four aspects. This paper finds that in the multimodal discourse of TV weather forecast .Host's spoken language is the main mode.In order to effectively realize the overall meaning of the speaker.It needs to be supplemented or strengthened by other visual modes.


Keywords


TV Weather Forecast; Multimodal Discourse; Framework; Modality; Coordination

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References


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Baldry A. & Thibault P. Multimodal Transcription and Text Analysis: A Multimedia Toolkit and Course book [M]. London: Equinox, 2006.

Halliday, M.AK. & Hasan R. Cohesion in English[M]. London: Longman, 1976.




DOI: http://dx.doi.org/10.18686/ahe.v7i11.8388

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