A Study of Integrating Green Ecological Concepts into Short Video Production to Support Student Employment after the Epidemic
Abstract
Short video production has become an increasingly popular activity in the age of social media. Despite this, there are still some issues and constraints when it comes to creating content for short videos. The majority of short video content is highly homogenized, making it difficult to stand out. To address this, it is essential to enhance the content creation capabilities of short videos, which will in turn improve the overall quality of short video creation. Due to the impact of the COVID-19 epidemic, the employment situation is grim. In this context, as an emerging form of media, short video is rapidly rising as a new employment. Therefore, improving the ability to create short videos can help improve student employment during the pandemic. By introducing the concept of green ecology into the transmission of short video content, this paper attempts to find differentiated creative content of short videos from the design ethics of green ecology. This paper combs through literature to understand the current situation of short videos and discover the problems of short video development. Moreover, through the empirical method of quantitative research, the impact of integrating green ecological concepts into college short video production on students' employment during the epidemic is clarified to prove the effectiveness of green ecological design ethics as a differentiation point for short video content creation. In addition, a method of integrating the concept of green ecology into short video production classes and short video content is proposed.
Keywords
Full Text:
PDFReferences
Chen, M., Zhang, Y., & Xue, Y. (2021). Research on the Integration of Ecological Civilization and Short Video Communication under the Background of the "New Era". In 2021 3rd International Conference on Education, Management and Social Science (ICEMSS 2021) (pp. 34-40). Atlantis Press.
Li Y., Li Y., Li L., & Tian L. (2020). Research on the integration of green concept and short video production in vocational education under the background of sustainable development. Journal of Intelligent & Fuzzy Systems, 39(4), 5007-5014.
Chen J, & Li Y. (2021). Exploring green video production in the era of sustainability: A case study of green video production for environmental protection. sustainability, 13(1), 323.
Han D, & Wang Z. (2020). Sustainable video production and dissemination for environmental education: A case study of the "three waste" educational video in China. sustainability, 12(20), 8695.
Holub M, & Rist V. (2021). Ecological film production: The state of the art and new trends. sustainability, 13(7), 3691.
Yang X., & Cheng J. (2021). Application of green video production in tourism marketing. Journal of Environmental Management and Tourism, 12(1), 1-11.
Xu MJ, Zhao XB.. Research on the teaching mode of online video creative media [J]. Science and Technology Information, 2020, (24): 88-89.
He R. The application of short video production in college students' employment during the epidemic [J]. Science and Technology Information, 2021, (1): 155-156.
Zhang FF, Lin Q. Research on the application of short video in college students' entrepreneurship [J]. Science and Technology Information, 2020, (18): 144-145.
Li L, Chen M. The use of green ecological concept in short video production [J]. Advertising Research, 2021, (1): 88-89.
Li Y., Zhang L. Research on the creative use of short video creation in the new media era [J]. Science and Technology Information, 2020, (23): 158-159.
Zhao J, Xie XF. Exploring the application of short videos in students' vocational literacy training [J]. Modern Educational Technology, 2020, (6): 168-170.
Wang L, Wang J. Research on the influence of short video creation on the cultivation of college students' vocational ability during the epidemic [J]. Modern Educational Technology, 2020, (9): 144-146.
Liu N. Ecological civilization criticism in the short video era [J]. Journal of Hunan Institute of Technology (Social Science Edition), 2021, 25(5): 85-90.
Ma TY, Liu SZ. Application and Development of Environmental Protection Concept in Short Video Production [J]. Journalism and Communication Research, 2020, (3): 83-89.
Zhang FX. Environmental education and ecological values cultivation in short videos[J]. Science and Technology Perspectives, 2021, (2): 63-64.
Wang WH. The Cultivation and Dissemination of Environmental Protection Awareness in Short Video Creation[J]. Journal of Guangzhou Light Industry School, 2021, 36(3): 88-91.
Li Q. The Dissemination and Promotion of Ecological Civilization Awareness in Short Video Production [J]. Journal of Beijing Institute of Economics and Management, 2021, 10(1): 96-100.
DOI: http://dx.doi.org/10.18686/ahe.v7i11.8412
Refbacks
- There are currently no refbacks.
