Exploring the Teaching Reform Model of Business Administration Majors under Project Based Teaching Mode

Abstract

Under the dominant position of project-based teaching mode, to achieve the goal of cultivating high-quality applied talents in business management, various universities are continuously reforming and innovating through the internet and big data,so that business management talents can adapt to regional economic development. At the same time, with the continuous evolution and development of the economy and society, various universities have put forward higher requirements for the comprehensive quality of talents, requiring them to not only have a solid theoretical foundation, but also possess certain business management knowledge to adapt to future enterprise needs and enhance their job competitiveness. This article explores the necessity, current situation and reform path of implementing a teaching model for business management courses under the project-based teaching model, in order to lay the foundation for future innovative business management course systems.