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Interpreting the “New Cultural Mix” in Contemporary Home Design--Alessi “The Chin Family”“Orientales” Kitchen Creative Products as an Example

Yuanyuan He


The traditional Chinese graphic elements that carry a long history and culture are an important source to awaken the local Chinese design to the world. If Chinese traditional graphics, which represent local culture, religion and folklore, are examined and excavated from the perspective of the new era, their latent visual value will be discovered, which will become a cultural identity for the “world’s China” design, and will be accepted by the diversifi ed global consumption methods. Through Alessi “The Chin Family” kitchen creative product design, this paper interprets the design ideas of “cultural hybrid new products” in contemporary home design, and through new thinking and creative expression the collision and fusion of eastern and western cultural exchange.


Chinese traditional graphic elements; Chinese indigenous cultural design; Cultural identity; East-meets-West cultural fusion

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Included Database


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DOI: http://dx.doi.org/10.18686/ahe.v7i14.8714