Exploration on the Protection and Inheritance of Intangible Cultural Heritage in Cultural and Creative Product Design

Abstract

The current cultural industry in China requires cultural and creative product design to pay more attention to the times, practicality, and fun. In addition to basic aesthetic and intellectual transformation, it is also necessary to p ay attention to the full use of cultural and creative products, in order to better protect intangible cultural heritage and make the inheritance industry more prosperous. Therefore, in response to the protection and inheritance of intangible cultural heritage by cultural and creative product design, this paper mainly discusses the relationship between cultural and creative product design and intangible cultural heritage, and proposes relevant measures to promote the protection and inheritance of intangible cultural heritage by cultural and creative products.