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Why Empathy: A Study on the Formation Mechanism of Network Public Opinion of Hot Events on Weibo

Lin Xia

Abstract


Weibo hot events are an important form of information dissemination in the Internet era, and the formation mechanism of network public opinion has also changed accordingly. Based on the theory of empathy, this paper explores the mechanism of the formation of network public opinion of hot events on Weibo, analyzes its transmission characteristics, and discusses the reasons. It is found that empathy, as an important link in the formation mechanism of network public opinion, its communication characteristics are mainly refl ected in two aspects: the empathic participation of netizens in microblog hot events and the deep attention to microblog hot events. This research will provide some reference for the network public opinion governance.

Keywords


Empathy communication; Network hot events; Network public opinion; Public opinion empathy

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References


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DOI: http://dx.doi.org/10.18686/ahe.v7i15.8749

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