Analysis of Teaching Reform Methods of Advertising Visual Communication Courses in Colleges and Universities

Abstract

Visual communication design is a professional course off ered by ordinary colleges and universities in China. Its main teaching contents include Chinese and foreign design history, design theory, design technology, visual communication application and visual communication design communication. Advertising visual communication is a professional sub-course under visual communication design. In terms of the main teaching content, it is generally consistent with the theoretical basic content of visual communication design, and there is a certain degree of difference in the specifi c application fi eld. Advertising visual communication, in terms of the nature of the course, mainly belongs to the type of applied technology. Its main training goal is to provide enterprises and public aff airs units with advertising program planning and advertising visual symbol design. Due to the specialization of technology types and the integration of industry and teaching, schools and teachers need to extract and optimize professional content in the actual teaching process, that is, carry out teaching method reform, so as to enhance their market-oriented education training goals and give full play to the maximum educational eff ect of this professional learning.