Application of Dynamic Graphics in Brand Image Design

Abstract

With the development of modern multimedia technology, the construction of corporate culture and brand image provides a richer platform to convey and carry. Dynamic graphics break the limitation of traditional single graphic design, diversifi ed and dynamic design, can better show the rich connotation of corporate culture, diversifi ed business characteristics. In order to adapt to the development needs of information communication in the information and digital age, this paper studies the application of dynamic graphics in brand image design. Based on the characteristics of dynamic graphics, this paper analyzes the advantage value of its application in brand image design, and puts forward the countermeasures and suggestions for optimization and improvement, which has a good reference for promoting the brand image design of enterprises to a new level.