Construction and Practice of Open Education and Teaching Evaluation System in the New Era——Take the Evaluation and Guidance of Advertising Art Design Majors in Colleges and Universities as an Example

Abstract

The construction and practice of open education teaching evaluation system in the new era is an important issue in higher education.The evaluation of education and teaching should be student-centered and pay attention to students’learning process and learning eff ect.Taking the major of advertising art design as an example,this paper discusses the construction and practice of teaching evaluation system,which needs to be constructed from the aspects of learning objectives,curriculum setting,teaching methods and evaluation indicators.In order to ensure that the construction of a more perfect teaching evaluation system has an important guiding significance.