How to Make a “hit” in Game Derivative Film and Television Works and Feed Back to the Original Game ——Taking “ Cyberpunk Edgerunners” as an Example

Abstract

Using the game-derived drama “CYBERPUNK EDGERUNNERS” as a case, this paper explores the maximization of the feed back eff ect of game-derived fi lms and TV series on games from the aspects of the relationship between the fi lm and television industry and the game industry, the communication between the two companies before production, the plot arrangement and the way of publicity, etc. Thereby building an effi cient cooperation mode between fi lm and television companies and game developers.