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Marketing Strategy Analysis of Tangalooma Island Resort

Qian Wang

Abstract


Tangalooma Island Resort is located on the southwest side of the renowned Moreton Island, the world’s third largest sand island. This eco-habitat is a one-hour boat ride from Brisbane and surrounded by natural beauty. In addition to the local frozen dolphins, turtles and other fauna, the pristine sand and turquoise waters of Moreton Island are the primary attraction. Tangalooma Island Resort is a genuinely distinctive resort and a must see for visitors who visit the Brisbane area and are searching for amazing housing on Moreton Island.

Keywords


International marketing; Marketing strategies

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References


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DOI: http://dx.doi.org/10.18686/ahe.v7i17.9040

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