Exploring the Innovation and Inheritance of Traditional Crafts in Modern Design Through the Transition from Intangible Cultural Heritage to Cultural and Creative Products

Abstract

With the development of globalization, cultural exchanges around the world are becoming increasingly close, and various cultural elements are constantly colliding and blending to generate new ideas. Intangible cultural heritage, as a unique cultural resource, carries the historical, cultural, and spiritual connotations of a nation and is of great signifi cance for enhancing cultural confi dence and promoting the inheritance of national culture. Cultural and creative products are an innovative industry that combines traditional culture with modern creativity, aiming to increase the added value of the cultural industry and realize the eff ective inheritance and utilization of cultural resources. In this context, this paper will explore how intangible cultural heritage can move from the levels of protection and inheritance to cultural and creative products, as well as the innovation and inheritance of traditional crafts in modern design.