Research on Product Packaging Design Based on User Experience

Abstract

With the development of commodity economy, people are not satisfi ed with the basic functions of protection and loading for the packaging of products with added value. Due to the demand of consumption upgrading, people have put forward higher requirements for the aesthetics, culture and experience of product packaging. Product packaging design needs to be optimized to promote a better sense of experience in the process of use. On this basis, this paper provides a full range of user experience from the instinct level, behavior level, cultural level and technical level, explores new ideas for product packaging design under the new requirements, and also puts forward some useful explorations for product packaging design to enhance user experience.