Analysis on the Application of Illustration Art in Packaging Design

Abstract

With the continuous development of social economy, the improvement of people’s aesthetic level, which makes people put forward higher requirements for packaging design. At present, illustration has been eff ectively applied in packaging design, showing a diversifi ed trend of development, and plays an important role in showing the cultural connotation of products and improving the aesthetic value of packaging design. At the same time, the beauty and artistry of illustration can be used to drive the sales of related products and improve economic benefi ts. Therefore, the application research of illustration art in packaging design has a very important signifi cance and value. This paper starts from the advantages of illustration art in packaging design, combined with the application status of illustration art in packaging design, put forward eff ective application strategies.