Analysis of Advertising English from the Perspective of Perspective

Abstract

Advertising is an important means of commercial marketing activities, and advertising English, as the main form of advertising expression, is widely used in the world. From the perspective of landscape, this paper analyzes the recreational characteristics of advertising English, and takes diff erent types of advertising as examples. Firstly, it introduces the concept and related theory of landscape perspective, and then discusses the language characteristics and stylistic characteristics of advertising English. Then, the stylistic characteristics of advertising English are analyzed from three aspects of commodity advertisement, service advertisement and public service advertisement. Finally, the application eff ect and the existing problems of advertising English are discussed, which provides the reference signifi cance for the future research and practice of advertising English.