Research on the Internal Logical Relationship Between Rice Online Shopping and Online Marketing
Abstract
What are the obstacles between online rice shopping and online marketing? This study considers the hindrance factors from the factors of product and promotion, and fi nds that the 4P theory is the hindrance factor between rice online shopping and online marketing. Based on the 4P theory, the online shopping attitude of consumers and the marketing attitude of rice online merchants were investigated to fi nd out the main factors aff ecting consumers' online rice purchase and the main factors aff ecting rice marketing by rice online merchants. Based on the above questionnaire survey, the correlation between the two is measured by using SPSS software, and the strength of the relationship between each element is found out, and a strategy is formulated based on this.
Keywords
Rice; Online shopping; Network marketing; Internal logic
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DOI: http://dx.doi.org/10.18686/ahe.v7i18.9112
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