Research Report on the Current Situation of Traditional Culture Communication in the New Media Era

Abstract

This research report focuses on the current situation and future development trends of the dissemination of excellent traditional Chinese culture. It mainly applies a combination of online and offl ine research methods, assisted by interview methods and fi eld research methods, to complete the survey through sampling. It proposes that Chinese culture should be introduced into the classroom and community, and the role of mainstream media should be played. Relying on the advantages of new media, cultural promotion topics such as columns on excellent traditional Chinese culture should be created, Carry out cultural promotion activities such as the “Short Video Creation Competition” to comprehensively promote the dissemination and inheritance of excellent traditional Chinese culture.