Research Report on the Current Situation of Traditional Culture Communication in the New Media Era
Abstract
This research report focuses on the current situation and future development trends of the dissemination of excellent traditional Chinese culture. It mainly applies a combination of online and offl ine research methods, assisted by interview methods and fi eld research methods, to complete the survey through sampling. It proposes that Chinese culture should be introduced into the classroom and community, and the role of mainstream media should be played. Relying on the advantages of new media, cultural promotion topics such as columns on excellent traditional Chinese culture should be created, Carry out cultural promotion activities such as the “Short Video Creation Competition” to comprehensively promote the dissemination and inheritance of excellent traditional Chinese culture.
Keywords
Excellent traditional Chinese culture; Dissemination; Investigation and research
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[1] Yu Yue, Zhang Hai. Research on the transmission channels of traditional Culture in colleges and universities in the New Media era [J]. China Publishing,2020(5):1.
[2] Sun Ziqian. Exploring the opportunities and challenges of traditional Chinese culture communication in the New media era [J]. International Public Relations,2020.
[3] Wu Hong. Opportunities and Challenges of Traditional Culture Communication in the New Media era [J]. News Research Guide,2018(8):1.
DOI: http://dx.doi.org/10.18686/ahe.v7i18.9116
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