Exploring the Application of Scenario-based Design Method in Visual Communication Design

Abstract

Scenario-based design is a design method that conveys specifi c information by placing design elements in specific scenarios. In visual communication design, scenario based design can be used to create projects such as advertisements, brochures, posters, etc. This design method can help designers better understand the target audience and target information, and convey information through specific contexts. With the continuous development of internet information technology, scene based design needs to be further optimized in order to achieve good visual effects. In this study, first of all, the scenario based design thinking is analyzed, and then the application of scenario based design methods in visual communication design is studied and analyzed.