Exploring the Cross-media Communication and Nurturing Path of Online Literature Film and Television Adaptations

Abstract

With regard to the current development situation and problems faced by the narrative strategy of online literature fi lm and television adaptation, it is necessary to balance the diff erent needs of business and art, deepen the industrial model in building the IP ecological chain, help upgrade the industry, and let the Chinese online literature fi lm and television adaptation with a solid foundation really “go out” and become a new window for Chinese culture to spread abroad. When seeking the development of globalization, we need to take every step to truly break the barriers, release the value of IP, and help cultural dissemination.