The Development Strategy of Party Building and Ideological and Political Education in Universities Based on Integrated Media

Abstract

The organic combination of Old media and new media has formed a situation of mutual promotion and resource exchange, which creates new opportunities and challenges for the coordinated development of party building and ideological and political education in colleges and universities. This article is based on the background of the era of integrated media, analyzing the necessity of coordinated development between party building and ideological and political education in universities, as well as the specifi c factors that hinder the coordinated development of party building and ideological and political education in universities. The focus is on studying the eff ective path of coordinated development between party building and ideological and political education in universities, in order to achieve coordinated education between the two and cultivate high-quality talents.