The “IP Effect”: A Study on the Cultural Inheritance and Value Realization of Sichuan Historical Celebrities ——Taking Li Bai as an Example

Abstract

Nowadays, the cultural industry has gradually become a new growth point for China’s national economy, forming a new pattern of large-scale, market-oriented, and integrated development. Driven by the cultural IP boom, the cultural inheritance and value realization of the “IP effect” has become a research hotspot. As a historical and cultural celebrity in Sichuan and as a super IP, Li Bai has become an important value symbol of Chinese excellent cultural inheritance, city business card creation, commercial development and realization in recent years. The research on Li Bai IP effect and value realization has become an important way to create film and television IP, cultural and creative IP, cultural and tourism IP, help rural revitalization, highlight the charm of the city, carry forward the excellent traditional Chinese culture, and enhance cultural confidence.