Research on the Development of English Webcast Based on Cross-border E-commerce Platform
Abstract
Based on the cross-border e-commerce platform, this paper analyzes the influencing factors of English webcast, summarizes the development status of English webcast under the cross-border e-commerce platform, and then puts forward relevant countermeasures.
Keywords
English webcast; Cross-border e-commerce; Strategy for Development
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[1] Su-Ling Tseng. Factors Affecting the Use of E-commerce in the Global Market by [D]. Maryland: University of Maryland, 2011.
[2] Jennifer Gibbs, Kenneth L. Kraemer and Jason Dedrick. Environment and Policy Factor Shaping Global E-commerce Diffusion: A Cross-Country Comparison[J]. The InformationSociety, 2006(19):5-18.
DOI: http://dx.doi.org/10.18686/ahe.v7i19.9464
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