Investigation and Analysis of Language Landscape in Yibin City from the Perspective of Linguistic Economics: Taking Wuliangye Group and Lizhuang Ancient Town as Examples

Abstract

Yibin, known as the "Capital of Liquor in China" and "the first city along the Yangtze River", is also located in the "the Belt and
Road" economic belt. Its development is more international, and there are many and complex multilingual phenomena in the city's
language landscape. With the development of economic globalization, the economy permeates various aspects of life and is constantly
influenced by it, and economic factors play an increasingly important role in different language environments. This article takes Wuliangye Group and Lizhuang Ancient Town in Yibin City as examples to explore the impact of economic factors on their language
landscapes from the perspective of language economics, providing new ideas and paths for language landscape research.