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Exploration of the Teaching Reform of "TV Program Planning" Course in the Era of Integrated Media

Qingzi Yu

Abstract


With the development of new media, the market share of traditional TV media is constantly being segmented, and media
integration has become an inevitable trend in the development of media industry in the new era. "TV Program Planning" is the core course of radio and television directing, in the era of media integration, students majoring in radio and television directing need to master new media application ability, program planning ability, new media operation ability and cross-border innovation ability. Based on this, this paper explores the teaching reform of "TV Program Planning" course in the era of integrated media.

Keywords


Media era; TV program planning courses; Pedagogical reform

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References


[1] Jialu Sun. Research on the Teaching Reform of Media Planning Courses in the Era of Media Integration: A Case Study of TV Column and Program Planning Courses[J]. Education Informatization Forum, 2021(06):80-81.

[2] Jie Ding. Reform and Innovation of Teaching Practice of TV Program Planning Courses in the Era of Integrated Media[J]. Western Radio and Television, 2018(03):2-3.




DOI: http://dx.doi.org/10.18686/ahe.v7i21.9579

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