Research on the Application of Digital Media Technology in Public Art Design

Abstract

With the rapid development and application of digital media technology, its application in public art design is increasingly extensive. By introducing digital auxiliary technology, digital lighting control technology, image installation technology and digital interactive technology, digital media technology makes public art works more creative and artistic, and brings new artistic experience to the audience. This paper takes the application of digital media technology in public art design as the research object, discusses the impact and challenge brought by digital media technology on public art design, and puts forward the prospect of future development.