Research on the Application of Project-driven Teaching in Cultural and Creative Product Design

Abstract

Under the continuous development of economy, the development process of design industrialization has been promoted, and the design education in colleges and universities needs to be connected with the actual needs of enterprises, which means that the reform of education mode has become crucial. The teaching of cultural and creative product design has been highly valued in colleges and universities, and the implementation of the driving teaching mode is an innovative reform of the current teaching methods, in order to strengthen the effi ciency and specifications of talent training, fully tap the local traditional cultural resources, pave the way for the economic development of local characteristic cultural and creative products, and implement the design education of innovative cultural and creative products.