New Exploration of Teaching Reform of Marketing in Universities Under Multimedia Environment

Abstract

In today's new media and marketing field, we should attach importance to the innovation and development of teaching. To better adapt to this change, we should take measures to improve the quality of teaching. These measures include: structuring the content of marketing courses, adopting project-based teaching methods, enhancing students' practical skills, building online teaching platforms to provide cloud-based teaching, providing targeted teaching plans according to students' personalities and learning backgrounds, and improving the teaching evaluation mechanism to promote students' learning outcomes.