On the Importance of Historical and Cultural Factors in Brand Marketing
Abstract
images and expand their market shares. Hence this paper focuses on historical and cultural factors that used by some enterprises in brand marketing and the effects achieved. The study found that the importance of historical and cultural factors to brand marketing cannot be underestimated. If enterprises properly use historical and cultural elements in brand marketing, they can help enhance brand depth, strengthen brand images, enhance consumer trust and loyalty the brands, and eventually promote product sales. It’s hoped that the present study can cast some lights on the importance of historical and cultural elements in brand marketing and be conducive to enterprises in making their marketing strategies.
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DOI: http://dx.doi.org/10.18686/ahe.v7i22.9697
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