Research on the Value Orientation of Microfilm Public Service Advertising

Abstract

In recent years,with the rapid development of the internet and social media,micro film public service advertising has gradually emerged and become a new trend in public service communication.Micro film public service advertising,as an emerging form of media,aims to convey positive social values and public welfare concepts through the narrative and emotional expression of movies,and evoke resonance and participation from audiences.However,there is currently relatively little research on the value orientation of micro film public service advertising.Therefore,this article will analyze the impact of micro film public service advertisements on audience behavior and social beliefs,and further reveal their practical effects and value in social communication.