Research on the Value Orientation of Microfilm Public Service Advertising
Abstract
In recent years,with the rapid development of the internet and social media,micro film public service advertising has gradually emerged and become a new trend in public service communication.Micro film public service advertising,as an emerging form of media,aims to convey positive social values and public welfare concepts through the narrative and emotional expression of movies,and evoke resonance and participation from audiences.However,there is currently relatively little research on the value orientation of micro film public service advertising.Therefore,this article will analyze the impact of micro film public service advertisements on audience behavior and social beliefs,and further reveal their practical effects and value in social communication.
Keywords
Microfi lm;Public service advertising;Value orientation
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PDFReferences
[1] Wang Luxin Research on advertising micro film and its development strategy[D].Jiangxi Normal University,2019.
[2] Liu Chuanhong,Yang Qing.Reflections on the Development History of Public Service Advertising in New China[J].News Enthusiast,2023(03):78-81.
DOI: http://dx.doi.org/10.18686/ahe.v7i20.9764
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