Strategies of Tourism Translation from the Perspective of Skopos Theory

Abstract

From the perspective of Skopos Theory, this thesis analyzes translations of scenic spot introductions and environmental communication signs, exemplified by representatives taken from domestic tourism texts. It attempts to explore effective translating strategies that can be adopted to improve the quality of tourism translation. As one of the pillar industries of Tengchong and Tianjin, tourism takes a huge part in bringing economic benefits and boosting cultural communication. Taking source texts and versions from introductions of scenic spots in Tianjin and Tengchong respectively, this thesis critically analyzes the texts from the perspective of Skopos Theory, namely Skopos rule, coherence rule, and fidelity rule. Tourism translation of high quality is in urgent need to accurately convey the information of various scenic spots and its cultural connotation to foreign tourists. Through the illustrations it points out the merits and problems in the English versions and induces corresponding translation strategies, aiming to testify the applicability and guidance of Skopos in tourism translation.