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Research on the Deep Integration of Innovation and Entrepreneurship Education and Marketing Education

Huiling Fan


With the further promotion of innovation and entrepreneurship education in colleges and universities, how to promote "specialized innovation and integration" has become the focus of entrepreneurship and innovation education in colleges and universities. The article first makes clear the important significance of "specialized innovation and integration"; The advantages and necessity of the integration of marketing education and innovation and entrepreneurship education are emphasized. Then the present situation and existing problems of the integration of marketing education and entrepreneurship education are analyzed. Finally, the author puts forward some suggestions on how to deeply integrate marketing professional education with entrepreneurship and innovation education.


"Innovation and integration"; Marketing; Innovation and entrepreneurship education

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DOI: http://dx.doi.org/10.18686/ahe.v7i23.9802