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Comparative Study on the Training Mode of Applied Talents of Marketing Major in Chinese and American Universities and Its Enlightenment

Shujun Zhang


Vigorously advocate the development strategy of innovative and entrepreneurial talents, and scientifi c and technological marketers must also actively cultivate innovative talents. Cultivate high-quality, enterprising and innovative talents with training mode. In this paper, the status quo of innovative entrepreneurial talent training mode, and the innovation of marketing professionals involves the construction of entrepreneurial talent training mode. On this basis, combined with the marketing practice of China universities in the United States, this paper expounds the components of this system, and designs courses, teaching modes, teaching methods and teaching modes for marketing professionals to increase the training of marketing talents.


Talent training mode; Marketing; Chinese and American universities

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DOI: http://dx.doi.org/10.18686/ahe.v7i23.9817