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Comparative Study on the Training Mode of Applied Talents of Marketing Major in Chinese and American Universities and Its Enlightenment

Shujun Zhang

Abstract


Vigorously advocate the development strategy of innovative and entrepreneurial talents, and scientifi c and technological marketers must also actively cultivate innovative talents. Cultivate high-quality, enterprising and innovative talents with training mode. In this paper, the status quo of innovative entrepreneurial talent training mode, and the innovation of marketing professionals involves the construction of entrepreneurial talent training mode. On this basis, combined with the marketing practice of China universities in the United States, this paper expounds the components of this system, and designs courses, teaching modes, teaching methods and teaching modes for marketing professionals to increase the training of marketing talents.

Keywords


Talent training mode; Marketing; Chinese and American universities

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References


[1] Zheng Ma, Cheng Guanghua, Queye. Research on the achievement of training objectives of business professionals in application-oriented universities-taking marketing as an example [J]. Journal of Huainan Teachers College, 2022,24(06):101-104+124.

[2] Sun Jing. “internet plus Big Data” under the background of the reform of marketing talents training mode in application-oriented universities [J]. Business Culture, 2021,(20):122-123.

[3] Xiao Yadong. Research on the training mode of applied talents in marketing major based on the integration of production and education [J]. Economist, 2021,(07):141-142.

[4] Jiang Shan, Li Baozhu, Li Yuanyuan. The reform practice of training applied talents in local universities-taking the marketing major of xx Teachers College as an example [J]. Marketing, 2021,(24):62-63.




DOI: http://dx.doi.org/10.18686/ahe.v7i23.9817

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