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Research on Folk Female Red Art Inheritance and Innovation in the Era of Digital Media

Yi Yan


This paper discusses the inheritance and innovation of folk female celebrity art in the era of digital media. Through the overview of the folk female red art, it defines its concept and various forms of expression, such as embroidery, weaving, etc. Then, the influence of digital media on the inheritance of folk female celebrity art is analyzed. Among them, from the perspectives of visual inheritance, social media platform and cross-regional inheritance, it reveals the role of digital media in display, teaching, promotion and communication, and discusses how digital media stimulates the innovation of folk female celebrity art. Through the analysis of creative expression and material process innovation, it highlights how digital media can inspire artists’ innovative thinking and influence material selection and process methods. To sum up, from the dual perspective of inheritance and innovation, this study deeply discusses the influence of digital media on folk female celebrity art, and provides new ideas and inspiration for the development of traditional skills in the digital age.


Digital media; Female red art; Art inheritance and innovation

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[1] Guo Jia, Li Maoquan. Research on the Innovation and Development of Digital Media Art in the New Era [J]. Daguan, 2020 (10).

[2] Zhang Tianjiao. Research on the Innovation of Digital Media Art and Technology in the Era of Artificial Intelligence [J]. Computer Products and Circulation, 2020 (1): 1.

[3] Cui Mengyuan, Gao Fei. Research on innovation and Development of digital Media art in the New Era [J]. Southeast Transmission, 2021 (6): 104-106.

DOI: http://dx.doi.org/10.18686/ahe.v7i23.9869