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Articles
by Fengling Li, Yali Wang, Xuemei Wei, Shizheng Du, Shenglian Duan, Guolu Jiang, Lijun Cui, Fang Tang, Liping Wei, Mengjiao Yang, Rong Chen
2022,
6(15), 1-7;
doi: 10.18686/ahe.v6i15.5129
101 Views,
0 PDF Downloads
Purpose:To verify the psychometrical properties of the Chinese-version VEnous INsufficiency Epidemiological
and Economic Study-Quality of Life/Symptoms (VEINES-QOL/Sym) questionnaire, in Chinese patients with deep venous
thrombosis.Methods:The English-version VEINES-QOL/Sym questionnaire was translated into Chinese by forward-translation,
back-translation and cultural adjustment, and approved by the original authors. It was administered to patients with deep
venous thrombosis of the two local hospitals in Nanchong from Jul 2017 to Jan 2018. The internal consistency reliability and
construct validity of the Chinese version of VEINES-QOL/Sym questionnaire were evaluated. Main outcome measures were
as follows: Reliability was tested using Cronbach’s alpha coefficient, internal consistency reliability, retest reliability, split-half
reliability . Validity was verified by structure validity, content validity and criterion-related validity.Results:In pilot study, a total
of 132 participates completed the questionnaire. In validity sample, a total of 335 participates completed the questionnaire. The
Chinese-version VEINES-QOL/Sym questionnaire has 25 items. And it had good internal consistency and stability (Cronbach’s
α coefficients ranging from 0.877-0.930, split-half coefficients ranging from 0.792-0.913 and retest coefficients ranging from
0.891-0.987). The Chinese-version VEINES-QOL/Sym summary score had good criterion-related validity in the PCS (physical
component summary) and MCS (mental component summary) of Chinese-version SF-36 (0.801 and 0.792). Four factors emerged
from exploratory factor analysis, which named symptoms (Q1a-i, Q6), physical functioning (Q2, Q3a-d), role-physical (Q4a-d,
Q5) and mental health (Q7a-e) respectively. ConclusionsThis questionnaire was shown to be reliable and valid in the Chinese
language. We propose that the Chinese-version VEINES-QOL/Sym is a useful tool for local use.
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Articles
by Jiafei Ling
2022,
6(15), 8-13;
doi: 10.18686/ahe.v6i15.5130
111 Views,
0 PDF Downloads
Fandom economy is becoming an increasingly hot topic in current society. Therefore, researching on such a newly-emerging phenomenon is worthy of being done. Through the analysis of “celebrity effect”, also called “idol culture” in this
dissertation, fans behaviours and the business model of entertainment company by the theories from marketing area, it could help
to find out the supply chain of this industry and understand the fundamental reasons why fandom economy occurs.
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Articles
by Limin Cheng
2022,
6(15), 14-19;
doi: 10.18686/ahe.v6i15.5131
68 Views,
0 PDF Downloads
The study conducted a survey among the university with typical industry characteristics and analyzed the current
situation together with problems about the construction of the second classroom of innovation and entrepreneurship education.
It found that the positive role of the second classroom was generally recognized by college students. However, there were some
deficiencies in the second classroom of innovation and entrepreneurship, such as, low participation rates, utilitarian tendency and
inefficiency of comprehensive management etc. In order to promote the development of the educational function of the second
classroom, the incentive mechanism of innovation and the entrepreneurship evaluation should be improved, the faculty building
and integrated management in second classroom of innovation and entrepreneurship should be strengthened on the premise of
confronting the role about the second classroom of innovation and entrepreneurship.
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Articles
by Guolong Wang
2022,
6(15), 20-24;
doi: 10.18686/ahe.v6i15.5132
103 Views,
0 PDF Downloads
The flipped classroom is an instructional strategy and a type of blended learning, this paper illustrated the definition of the flipped classroom and features of flipped classroom, compare the flipped classroom teaching model with the traditional classroom.
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Articles
by Biao Zou, Guizu Ye, Zitian Hong
2022,
6(15), 25-29;
doi: 10.18686/ahe.v6i15.5133
67 Views,
0 PDF Downloads
In this paper, a chemical experimental instrument was designed with a sing-chip computer. By using this instrument,
the teachers instructed the students to deeply and comprehensively explore the ionization of electrolytes through the processing
and analysis of the experimental data, which allow the latter to profoundly understand the factors influencing the ionization
of electrolytes, the variations during ionization process, and the concept of ionization. Besides, based on the evaluation of the
students’ exploration activities, the teachers can further improve their experimental and core attainments in chemistry.
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Articles
by Yuqiu Wei, Beishang Ren
2022,
6(15), 30-33;
doi: 10.18686/ahe.v6i15.5134
68 Views,
0 PDF Downloads
This paper mainly discussed various characterizations for the finite-dimensional Hopf algebras over algebraically closed field and has characteristic 0. And further showed that the order of antipode of the Hopf algebras is finite, but also provides a hint on how to estimate the order of the antipodes.
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Articles
by Jinchao Li, Ya Xiao
2022,
6(15), 34-37;
doi: 10.18686/ahe.v6i15.5135
61 Views,
0 PDF Downloads
The construction of first-class undergraduate majors in engineering management is an important component of the
construction of double first-class universities and an important support for cultivating first-class talents. In order to comprehensively
revitalize undergraduate education, it is necessary to explore the connotation of first-class undergraduate majors, sort out the
advantageous resources of the university, establish the construction contents of undergraduate majors from various aspects such
as talent cultivation, professional orientation, sustainable development of majors, curriculum system, faculty team and teaching
conditions, and formulate characteristic development ideas in combination with social demands and professional advantages.
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Articles
by Shaopeng Wu, Yi Feng
2022,
6(15), 38-41;
doi: 10.18686/ahe.v6i15.5136
57 Views,
0 PDF Downloads
With the expansion of urban population, tight housing supply, rising housing prices, and increasingly popular dwelling
narrowness housing, young people in the city are increasingly demanding housing experience. How to customize a good living
space for young people is particularly important.This paper takes the service design as the theoretical basis and research method,
and proposes a systematic service strategy for the design and transformation of the dwelling narrowness space. Firstly, analyze the
current situation of the dwelling narrowness space, and sort out the service design theory; secondly, analyze, dismantle and reorganize the user behavior, service system construction and relevant stakeholders’ interaction points in the renovation design of the
dwelling narrowness space;Finally, the design of the dwelling space and the user process are analyzed, so as to propose strategies
for customized space renovation design schemes suitable for different application scenarios.
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Articles
by Linjie Zhang
2022,
6(15), 42-45;
doi: 10.18686/ahe.v6i15.5137
147 Views,
0 PDF Downloads
With the deepening of the reform and opening up in China and the increase of international cultural exchanges, more
and more English documentaries have entered the Chinese audience’s view, and more scholars have also focused on the translation
of documentary subtitles. Documentary is a new type of cultural carrier suitable for cultural communication. As a branch of
film art, documentary film often has more educational significance while entertaining the audience. It shoulders the mission
of disseminating knowledge belonging to all mankind and promoting cross-cultural communication. However, the spread of
documentary is inevitably affected by different cultural backgrounds and language differences. Most of the audience still need to
rely on subtitle translation to help them understand the content conveyed by the documentary. In China, documentary translation
is still in its infancy. In this field, the experience and theory of subtitle translation still have some deficiencies, which will lead
to the difficulty in achieving the audience’s expectations. As a result, the research on the Chinese translation of English subtitles
still needs to be promoted. This paper mainly analyzes an English documentary on Education launched by the BBC, Are our kids
tough enough?Chinese School.This paper attempts to combine the strategy of domestication and foreignization with the subtitle
translation of this documentary film, and discusses the application of domestication and foreignization in the subtitle translation of
documentary films. The purpose of this paper is to provide a perspective for the Chinese translation of English documentaries, and
finally come to the conclusion that the domestication is mostly adopted in the translation of English documentaries, supplemented
by foreignization. Subtitles for this article are from www.ZiMuZu.tv.
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Articles
by Shi Dai
2022,
6(15), 46-49;
doi: 10.18686/ahe.v6i15.5138
62 Views,
0 PDF Downloads
The world is changing drastically, which are spreading throughout the social, economic and political activities of the
human. One of the significantly affected areas has been in the economic field. Global trade is an important aspect in the world
today such that there has been a greater choice for the consumer due to increased competition, and thus, businesses and companies
have resulted in advertising and promotions to maintain their brands and reputations. In the past, advertisements and promotions
were greatly concentrated on communication mediums such as television and radios. However, with the increase in the spread of
digital media in the international arena, there have been introductions of new means that continue to revolutionize advertisement
and promotion. Internet advertisement, for example, the interactions of ads and e-commerce websites, has been a great tool that
companies and individuals continue to utilize to reach their customers. Therefore, this essay will critically discuss the changes
experienced in the field of advertising and promotion as a result of digital media use in the international context, and also these
changes are impacting or hindering the critical elements of advertisement and promotion.
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Articles
by Zhuowei Yu, Jia Liu
2022,
6(15), 50-53;
doi: 10.18686/ahe.v6i15.5139
76 Views,
0 PDF Downloads
Application-oriented Undergraduate Colleges and universities pay more attention to the cultivation of students'
knowledge application ability, so that students can flexibly use their knowledge to solve practical problems, so as to achieve
the purpose of applying what they have learned, and lay a good foundation for students' future employment and development.
Therefore, from the perspective of Applied Functional undergraduate, we should innovate the teaching mode in basic English
Teaching in Colleges and universities, carry out teaching with new ideas, new ways and new ideas, cultivate students' knowledge
application ability and promote the teaching reform in Colleges and universities. Especially in college basic English teaching, from
the perspective of applied undergraduate, college basic English teaching should focus on cultivating students' English language
communication and expression ability, pay attention to practical teaching, and lay the foundation for college students' future
English knowledge learning. So how can we improve the efficiency of basic English Teaching in Colleges and universities from
the perspective of application-oriented undergraduates? This is the main content of this paper.
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Articles
by Ping Liu
2022,
6(15), 54-57;
doi: 10.18686/ahe.v6i15.5140
83 Views,
0 PDF Downloads
This paper studies the development of shaoxing's cultural and tourism industry. On the basis of analyzing the three status quo of the development of Shaoxing's digital cultural and tourism industry, it carries out an investigation of shaoxing's digital cultural and tourism economy by using the method of field investigation and data analysis, which reflects the problem that the purpose of tourism is entertainment. The conclusion that it is necessary to develop the digital culture and tourism industry under the double cycle mode is drawn, and the strategy of constructing the intelligent tourism system, strengthening the government's intervention in the development of the tourism industry, and using big data technology to meet the different needs of tourists is put forward, so as to realize the high-quality development of the digital culture and tourism industry in Shaoxing.
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Articles
by Xiao Wu, Yanqiu Tang
2022,
6(15), 58-60;
doi: 10.18686/ahe.v6i15.5141
62 Views,
0 PDF Downloads
Taking the training of applied talents as the starting point, this paper points out that the target orientation of applied
talents training in local colleges and universities should be constructed from the aspects of knowledge, ability and quality. Taking
the school of mathematics and statistics of Zhaoqing University as an example, this paper discusses the training mode of applied
talents relying on the platform of professional associations, expounds the specific implementation schemes and measures, summarizes the work results, and provides ideas and reference for the training of Applied Talents in local colleges and universities.
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Articles
by Jinjing Ma, Yongkang Peng, Lianyu Wu
2022,
6(15), 61-63;
doi: 10.18686/ahe.v6i15.5142
111 Views,
0 PDF Downloads
Based on China’s population data from 1953 to 2020, the Leslie model combines the fertility rate of women of childbearing age by region and age, the sex ratio of the birth population, the mortality rate, the migration rate between urban and rural
areas by age, the curve fitting migration function, and the application of ARIMA to predict mortality rates to construct a discrete
population dynamics system in order to predict China’s future population development trajectory. The improved Leslie, Leslie,
BP and Malthus models were compared in terms of error rates. The improved Leslie model was more stable than the rest of the
models and had an average error rate of 0.09%, with good model generalization ability. The results show that the improved Leslie
model predicts that the total population will slowly increase under the national regulation policy, and will reach a peak by around
2045 and then decline.
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Articles
by Xiaochen Guo, Chao Yang, Xuanling Chen, Tongle Xu
2022,
6(15), 64-66;
doi: 10.18686/ahe.v6i15.5143
72 Views,
0 PDF Downloads
Gait detection technology is widely used in medical and military fields. The key of gait detection technology is low cost,
high accuracy and portable detection equipment and real-time detection algorithm. This paper introduces a real-time gait detection
system, this kind of gait detection system using machine learning algorithm based on FCM clustering analysis and calibration of
the sensor data filter algorithm based on rules, the kinematic data is divided into five different gait events, namely the heel strike ,
foot flat, heel off , toe off and initial swing phase . Compared with 3D posture capture experiment equipment, the accuracy of gait
event detection of the proposed gait detection system is verified to be highly reliable.
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Articles
by Jianqing Wei
2022,
6(15), 67-69;
doi: 10.18686/ahe.v6i15.5144
78 Views,
0 PDF Downloads
Anthony Tapies is both an explorer of mixed media painting and a leader of informal painting. He is passionate about
the exploration of materials and is committed to bringing them to life. Tapies has always believed that specific materials and their
principles coordinate with each other, which successfully changed the visual understanding and aesthetic concept of modern art.
Although the materials used in Tapies paintings are all collected from common stuffs, he still insists on screening different painting
materials and striving to expand new aesthetic dimensions from the materials, so as to achieve better artistic effects. This paper
deduces the inner principles of the material by summarizing the material, and explores Tapies mixed media style through sorting
and summarizing his unique mixed media.
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Articles
by Xing Zhang
2022,
6(15), 70-72;
doi: 10.18686/ahe.v6i15.5145
77 Views,
0 PDF Downloads
Markov chain and nonlinear cubic exponential smoothing model are respectively used to predict China’s energy
structure and energy intensity during the 14th Five-Year Plan period. The results show that the proportion of coal in China during
the 14th Five-year Plan period will decrease from 56.5% in 2020 to 51.7% in 2025. The share of non-fossil energy consumption
will rise from 16.1% in 2020 to 19.1% in 2025. Compared with 2020, the energy intensity of the three industries will decrease by
18%, 13% and 18% respectively. Based on the prediction results, the energy structure modulating and optimization is analyzed
and some suggestions are put forward.
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Articles
by Ziyun Guan
2022,
6(15), 73-75;
doi: 10.18686/ahe.v6i15.5146
97 Views,
0 PDF Downloads
As the carrier of Chinese culture and thought, prose, especially modern prose, is becoming more and more popular abroad, which enjoys great reputations in other cultures. This thesis bases on Edward T. Hall’s theory of high and low context culture, with Zhang Peiji, Zhu Chunshen, Wang Jiaosheng and Liu shicong’s prose translations as examples, which attempts to analyze the application of different translation strategies in Chinese to English prose translation under the framework of high and low context cultural theory, hoping to provide referential value for further prose translation. This study on Chinese modern prose translation strategy will be analyzed from the perspective of high context culture and low context culture.
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Articles
by Chaohuan Yan, Yiyan Jiang
2022,
6(15), 76-78;
doi: 10.18686/ahe.v6i15.5147
63 Views,
0 PDF Downloads
With China’s progressive multi-level capital market strategic direction, as well as the gradual implementation of the
mixed operation of commercial banks. Derivative financial instruments will be further developed in commercial banks. This paper
focuses on the information disclosure of derivative financial instruments by commercial banks, combined with the standard of
disclosure of off-balance-sheet information of international derivative financial instruments, using the disclosure index and project
disclosure ratio to analyze the disclosure of derivative financial instruments of listed banks in our country, Off-balance sheet information disclosure, and puts forward suggestions on how to further improve the quality of off-balance-sheet information disclosure
of derivative financial instruments in China.
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Articles
by Xiaolin Chen, Lu Chen
2022,
6(15), 79-81;
doi: 10.18686/ahe.v6i15.5148
82 Views,
0 PDF Downloads
A brand is comprised of a name, term, sign, or symbol, or any combination of these, that attempts to represent the
unique benefits a company can provide to consumers through a specific product or service, in terms of attributes, value, and culture,
through a particular product or service (Kotler, 1997).
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Articles
by Dong Li, Minghua Lin
2022,
6(15), 82-85;
doi: 10.18686/ahe.v6i15.5149
72 Views,
0 PDF Downloads
Based on the perspective of corporate culture,this study takes 464 A-share listed companies in China’s heavy pollution
industries from 2015 to 2019 as samples.The panel regression model is used to explore the impact of green culture on corporate
financial risk and the mediating role of environmental information disclosure.The results show that green culture can significantly
reduce corporate financial risk,and environmental information disclosure has a partial mediation effect on the relationship between
green culture and corporate financial risk.
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Articles
by Hongwei Yin
2022,
6(15), 86-87;
doi: 10.18686/ahe.v6i15.5150
61 Views,
0 PDF Downloads
This paper discusses the teaching evaluation system,evaluation method and evaluation index of e-commerce entrepreneurship course,and provides feasible plans for the opening of e-commerce professional entrepreneurship course,so that students
can realize the cultivation of e-commerce professional knowledge and skills in online shop operation,and achieve direct docking
with employment.
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Articles
by Zicheng Wang
2022,
6(15), 88-93;
doi: 10.18686/ahe.v6i15.5151
63 Views,
0 PDF Downloads
Marxism analyzes the disadvantages of market economy competition from the perspective of capital commodity circulation,and reveals the negative and unfair competition environment brought by market economy.To our present stage better development of socialist market economy brought a very good inspiration.Fair competition is an important requirement for the development of socialist market economy and the better establishment of modern market economy system.Then how to better maintain fair competition,this paper from the two aspects of the market and the government,actively play the dual regulatory role of the market and the government,to establish a good market fair competition environment.
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Articles
by Ziyi Li
2022,
6(15), 94-96;
doi: 10.18686/ahe.v6i15.5152
50 Views,
0 PDF Downloads
As a critic of the classic visual art of images, Gombrich has pioneering insights into some aspects of the discourse of
image criticism. This is not only used in his art history and art direction, but also in films that are also visual culture. direction. This
article utilizes Gombrich’s innovation of critical discourse, combined with some cognitive models and related concepts proposed
by Gombrich to inspire traditional film criticism. Combining neo-realism films with the inner characteristics of characters in the
external material world, taking Italian director Fellini’s “The Great Road” as an example, this paper attempts to clarify the impact
of this critical discourse innovation on film criticism.
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Articles
by Jihua Gao
2022,
6(15), 97-98;
doi: 10.18686/ahe.v6i15.5153
42 Views,
0 PDF Downloads
In the current stage of ideological and political education in the legal system construction process, after a period of time
to improve and improve, although made certain achievements, but there are also a series of problems such as imperfect structure
system, unreasonable evaluation system and incomplete coverage of the main body. In the context of promoting the modernization
of the governance system and capacity, it is necessary to carry out the construction of the rule of law in the ideological and political
education of colleges and universities from the perspective of university governance, taking the premise, basis, theme and direction
of University Governance as the basis of legal construction of ideological and political education in colleges and universities.
Through the establishment of a sound legal system, the implementation of the spirit of the rule of law, building a legal atmosphere
and a series of methods to do a good job in the ideological and political education of the legal system. To find out the development
direction of the legal system construction of ideological and political education in colleges and universities, and to promote the
modernization development of university governance system and governance capability. In this paper, first of all, the relevant
contents and functions of university governance are expounded, and the measures for the legal construction of ideological and
political education in universities are put forward in the perspective of university governance.
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Articles
by Mengli Sun
2022,
6(15), 99-100;
doi: 10.18686/ahe.v6i15.5154
36 Views,
0 PDF Downloads
This study focuses on the Sichuan young women using lending platforms based on their luxury impulse consumption
and how these platforms affect the perceived use, trust, and risk for the consumption. An in-depth analysis of the status quo and
trends of Chinese residents’ luxury consumption psychology and consumption behavior has essential theoretical and practical significance for domestic and foreign luxury goods companies to explore the Chinese market better and promote the transformation
and upgrading of my country’s consumer market. The three research objectives are: to explore the convenience brought by the
emergence of Internet lending, to solve a series of customer attitudes through internet lending platforms, and to propose the control
of the online media market.
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Articles
by Mingxia Shi
2022,
6(15), 101-102;
doi: 10.18686/ahe.v6i15.5155
53 Views,
0 PDF Downloads
Rapid online trading expansion and the bloom of internet technologies has raised the importance of effective product
video marketing for online retailers. This article developed a model for the impacts of video presentations on purchase intention for
agricultural products. The three research objectives are: to examine the impact of Fujian consumers’ willingness to buy agricultural
products on the short video economy; to explore the influencing mechanisms of perceived value, perceived risk, brand trust, and
purchase intention; to formulate targeted short video marketing strategies and provide valuable advice for consumers in Fujian
Province to maintain a continuous purchase willingness to purchase agricultural products and improve user stickiness.
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Articles
by Chongjun Zeng
2022,
6(15), 103-104;
doi: 10.18686/ahe.v6i15.5156
47 Views,
0 PDF Downloads
This study takes the Sichuan consumer group as the research object and combines the consumer’s perceived risk theory
with the perceived value theory to explore the “double reduction policy on the service adoption intention of private education and
training institutions in the Sichuan consumer group” mechanism of influence.” Through research and analysis, the advantages and
disadvantages of the education and training industry and future development trends are found, and feasible suggestions for improving the services of the education and training industry are put forward. The three research objectives are: to analyze the current
economic impact of consumer adoption intentions on educational and training institutions in Sichuan; to explore the relationship
between adoption intention and various dimensions (perceived risk, attitude to use, perceived usefulness, and perceived ease of
use) of adoption intention: and the significance of adoption intention; to formulate targeted marketing strategies, and provide valuable advice for education and training institutions.
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Articles
by Jiani Li
2022,
6(15), 105-106;
doi: 10.18686/ahe.v6i15.5157
35 Views,
0 PDF Downloads
This study was reviewed to examine how third-party channels affected HPV vaccine uptake and awareness, knowledge,
and attitudes related to HPV and HPV vaccine. Study inclusion criteria were raw data collection on third-party and HPV and HPV
vaccination for the study to gain insight into how public awareness affected HPV and HPV vaccine-related knowledge, attitudes,
and behavior. The three study objectives were; to construct a new research model of women’s willingness to use third-party channels for HPV vaccine appointments; to explore the overall status of women’s willingness to use third-party media for HPV vaccine
appointments, and to outline factors of women’s willingness to use third-party channels for HPV vaccine appointments.
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Articles
by Wenjun Li
2022,
6(15), 107-108;
doi: 10.18686/ahe.v6i15.5158
53 Views,
0 PDF Downloads
Contactless delivery would be considered an emerging online-to-offline mobile technology that foodservice businesses
and customers have widely adopted. Especially in COVID-19, they have provided a two-way beneficial food delivery service in
saving catering businesses and satisfying customers’ technical and psychological abnormalities. This study aimed to; get an overview of consumers’ overall perception of contactless delivery services; explore the overall status and formation mechanism of continuous use willingness of contactless distribution services; put forward corresponding improvement and optimization strategies to
help relevant logistics and distribution companies to improve and upgrade their business, and to enhance consumers satisfaction.
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Articles
by Haiming Li
2022,
6(15), 109-110;
doi: 10.18686/ahe.v6i15.5159
32 Views,
0 PDF Downloads
Statistics is a powerful weapon for the sustainable development of our national economy and society, and provides a
strong guarantee for the development of China’s market economy.Sub-district offices are the basic unit of China’s statistical work,
responsible for collecting, sorting out and improving all kinds of statistical data within the jurisdiction, and take the initiative to
complete the statistical tasks assigned by the superior departments.The paper first explains the functions and tasks of the statistical
work of the sub-district office, and then discusses the problems faced by the current statistical part of China, and puts forward the
specific methods and ways to effectively solve these problems, so as to contribute to the development of the statistical work of the
street office in China.
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Articles
by Shengxia Yang
2022,
6(15), 111-112;
doi: 10.18686/ahe.v6i15.5160
34 Views,
0 PDF Downloads
The wide variety of products offered by online sales platforms makes choosing the correct item a challenging task.
The expertise and knowledge of customers in such product assortments can vary widely. Therefore, there is a need for intelligent
recommender systems that provide personalized dialogues that support customers during the product selection process. The three
research objectives are: to explore the factors in continuing for using knowledge-based apps; to identify the relationship between
influencing factors and sustainable usage intention; to search for the countermeasures and suggestions for the continued development of applications user policies.
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Articles
by Bingyu Yin
2022,
6(15), 113-114;
doi: 10.18686/ahe.v6i15.5161
42 Views,
0 PDF Downloads
This research takes the consumer group in Guizhou as the research object, using a quantitative research method, combined with the viewpoint of “purchase willingness” to the consumer’s national brand purchase intention for purchasing the national brand based on the established cultural confidence of residents. The three research objectives are: to analyze the influence
of consumers on the purchase intention of national brands under the blessing of cultural background; to explore the influencing
mechanism between the following groups of factors: what is the relationship between purchase intention and brand trust, brand
perception and brand attitude and its significance; to develop targeted strategies to maintain sustainable brand development and
improve users’ willingness to buy brands to provide valuable advice.
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Articles
by Zhihui Shen
2022,
6(15), 115-116;
doi: 10.18686/ahe.v6i15.5162
242 Views,
0 PDF Downloads
The present study aims to determine the perceived satisfaction of students enrolled in the network engineering undergraduate program through industry and education integration and assess the impact perceived skills have on their intentions regarding future careers. The three research objectives are; to determine the network engineering students are trained according to vertical and horizontal divisions; to establish a model to evaluate student satisfaction can further improve the evaluation mechanism
for the integration of production and education in Guizhou universities; to understand the current situation of the integration of
production and education in the network engineering major and discover existing problems, and promote the healthy development
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Articles
by Huanyao Luo
2022,
6(15), 117-118;
doi: 10.18686/ahe.v6i15.5163
51 Views,
0 PDF Downloads
B2C stands for “Business to Consumer.” This type of marketing involves strategies to promote products and services
directly to target consumers. The products and services sold are generally those ordinary customers use in their daily lives and
meet urgent needs. The way of purchasing local specialties needs a different emotional response for a quick purchase decision. The
aims of this research study are based on three objectives: to analyze the influence on Sichuan consumers’ willingness to buy local
specialties before and after the implementation of the e-commerce B2C marketing strategy; to explore the influencing mechanism
between the following groups of factors: what is the relationship between satisfaction and purchase intention; to make feasible
suggestions on how the B2C e-commerce marketing strategy of native products can provide better services for the needs of the
consumers
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Articles
by Ningli He
2022,
6(15), 119-120;
doi: 10.18686/ahe.v6i15.5164
80 Views,
0 PDF Downloads
In recent years, Key Opinion Leader (KOL) marketing had successfully used the high popularity of KOLs to promote products, effectively combining social networking and marketing and opening a new model of social commerce. The three
research objectives of this study were; to analyze the influence of consumers’ purchase intention on the marketing economy of
beauty brand influencers; to explore the influencing mechanisms among brand experience, perceived value, brand identity, and
purchase intention; and to provide reference opinions for the sustainable development of KOL in beauty brand development.
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Articles
by Huihua Zhang
2022,
6(15), 121-122;
doi: 10.18686/ahe.v6i15.5165
45 Views,
0 PDF Downloads
Data mining technology and new media technology are effectively applied to the management of colleges and universities, providing useful management methods for the education and teaching of universities.
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Articles
by Junhao Chen
2022,
6(15), 123-124;
doi: 10.18686/ahe.v6i15.5166
51 Views,
0 PDF Downloads
This research studies the working intention of the employee from Beijing Stated-Owned Enterprises with their attitudes
toward the working condition in an overseas state-aided construction project. With the Belt and Road initiative reflecting China’s
economic, political, and strategic advantages overseas, the development of infrastructure connectivity becomes inevitable. The
three research objectives are: to analyze the influence mechanism of the willingness to continue working overseas of the staff of the
current state-aided construction projects; to explore the relationship between policy, overseas mission, work responsibility, culture,
workers compensation, and policy; to suggest a better approach in enhancing the overseas working conditions.
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Articles
by Tongxiu Chen
2022,
6(15), 125-126;
doi: 10.18686/ahe.v6i15.5167
49 Views,
0 PDF Downloads
The current study focused on a novel and recently widespread Internet phenomenon—top anchor live streaming. As one
of the main advantages of online influencer lives-marketing, the timely interaction of influencers played an essential role in consumers’ purchase satisfaction. This research took the consumers who were satisfied with the goods brought by the top e-commerce
anchors as the research object, adopted the quantitative research method, and based on the theory of perceived value, the theory of
experience value, and the theoretical model of perceived usefulness. Perceived quality theory, perceptual interaction theory, and
social presence theory explored the impact mechanism of top-tier anchor e-commerce delivery on consumer satisfaction and users.
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Articles
by Yang Long
2022,
6(15), 127-128;
doi: 10.18686/ahe.v6i15.5168
43 Views,
0 PDF Downloads
Farmers face many challenges to benefit from marketing opportunities. Agricultural e-commerce is a relatively new way
for smallholders to sell agricultural products to buyers, including agribusinesses, retailers, restaurants, and consumers. Agricultural
e-commerce creates better market access and higher transparency in the value chain. There are three research objectives of this
study: to explore the difference in perceived value, attitude, and behavioral intention in using e-commerce by Southwest farmers;
to examine the relationship between perceived value, perspective, behavioral intention, subjective norm, behavioral attitude, and
perceived behavioral control with adoption intention; to suggest respective policies to e-commerce distribution model for farmers
adoption.
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Articles
by Xiaoqing Zhang
2022,
6(15), 129-130;
doi: 10.18686/ahe.v6i15.5169
33 Views,
0 PDF Downloads
The rotating shaft is the key component of the air compressor connecting the bearing seat and turbine disk for hydrogen battery, and its working reliability affects the safety of the air compressor.The rotating shaft is the key component of the air
compressor for hydrogen energy battery connecting the bearing seat and turbine disk, and its working reliability affects the safety
and life of the air compressor. The performance analysis and comparison of the typical structure of the rotating shaft of an air compressor are carried out, which provides experimental data for the vibration of an air compressor and lays a theoretical foundation
for the relevant design of enterprises.
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Articles
by Wei Qian
2022,
6(15), 131-132;
doi: 10.18686/ahe.v6i15.5170
41 Views,
0 PDF Downloads
The primary purpose of this study was to explore how customers select the optimal food channels. This study established a model according to the impact of the new retail model factors on consumers’ decision-making regarding the purchase of
fresh snack foods. The three research objectives were based on three primary objectives: to analyze the influence of consumers in
Guizhou on their willingness to buy snack food; to explore the influencing mechanism between the relationship between perceived
value, perceived risk, brand attitude, and purchase intention; to formulate targeted marketing strategies and provide highly referenced opinions for consumers of snack food to maintain and improve their willingness to purchase.
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Articles
by Huihua Zhang
2022,
6(15), 133-134;
doi: 10.18686/ahe.v6i15.5171
57 Views,
0 PDF Downloads
This paper studies the development and construction of the “media integration” network platform based on mobile
terminals in universities from the aspects of the concept change and team building of higher education, in order to provide modern
ideas for the construction of higher education in the unused era.
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Articles
by Bin Sun
2022,
6(15), 135-136;
doi: 10.18686/ahe.v6i15.5172
35 Views,
0 PDF Downloads
In the implementation stage of higher education, many teachers may focus on the teaching of basic contents, mainly to
enable students to have professional quality through learning. However, at this stage, teachers have not organized career planning
and guidance education activities, and students may find it difficult to adapt to the workplace environment after graduation in the
future. Therefore, in order to further solve this problem, in the current stage of college education, teachers must carry out effective
career planning and guidance, let students make full preparations in advance and effectively enhance students’ competitiveness.
Therefore, taking the clothing major as an example, this paper discusses the necessity and measures of career planning guidance
in the college education of clothing major.
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Articles
by Xiaoqing Zhang
2022,
6(15), 137-138;
doi: 10.18686/ahe.v6i15.5173
49 Views,
0 PDF Downloads
Fuel cell is one of the main powers of new energy vehicles. In the fuel cell, bipolar plate is an important component for
its normal operation, which plays a variety of roles, such as distributing reaction gas, collecting current, draining water, conducting
heat and supporting machinery. Its flow field structure determines the proportion of reaction area, the uniformity of reaction gas
distribution, etc., and significantly affects many important parameters such as fuel cell power, current density distribution in the
range of electrode plates, voltage consistency between electrode plates, etc., thus determining the working performance index and
service life of fuel cell, which is an important content of fuel cell structure design. at present, the hydrogen fuel cell technology is in
the initial stage, and there are some problems, such as uneven distribution of reaction gas in the whole system, low conversion rate
of hydrogen and electricity, and high production cost, especially the low reaction effect of bipolar plate flow field and the utilization
rate of membrane electrode, which seriously affect the popularization of fuel cells.
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Articles
by Peiwen He, Yuehan Li, Na Li
2022,
6(15), 139-140;
doi: 10.18686/ahe.v6i15.5174
52 Views,
0 PDF Downloads
The first footwear was not made to any specifications, and shoes of men and women once were very similar, while
looks, designs, and materials varied with the changes of social status or classes. The change of sneakers are highly related to the
evolution of materials, as well as the sports itself. New technologies have increased the performance of sneakers. Those who are
knowledgeable about the evolution of sneakers predict that the future of footwear will be self-lacing performance sneakers.
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Articles
by Daoling Zhang
2022,
6(15), 141-142;
doi: 10.18686/ahe.v6i15.5175
51 Views,
0 PDF Downloads
Red gene is an important magic weapon of the Chinese revolutionary spirit and the spiritual wealth of Sinochem's excellent traditional culture. As a famous Baise Red Revolutionary City Baise College, in the teaching of ideological and political courses, it actively integrates the inheritance of red genes with the teaching of ideological and political courses, grasps the pulse of the times, uses red to build up the soul of morality and people, leads red elements, and guides red Moral education plays an active role in the teaching of ideological and political courses in colleges and universities. Through the teaching of ideological and political courses in Baise College, the author learned that the college explores how to deeply study the inheritance of red genes into the development path of ideological and political courses, further improve the ability to apply red and genes, and actively play the role of red gene inheritance and education. political value.
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Articles
by Dongfang Li
2022,
6(15), 143-144;
doi: 10.18686/ahe.v6i15.5176
47 Views,
0 PDF Downloads
Modern language teaching theories highly emphasize the influence of "listening" on learning and language use. English listening teaching is not only language teaching, but also ability training. Among the four skills of listening, speaking, reading and writing, listening is the foundation. It is not the only primary way of acquiring linguistic information, but the basis for improving other skills. Many Chinese students consider the listening test to be the most difficult part of the entire test. The obstacles that high school students encounter in listening are various, for example, poor English listening, slow vocabulary processing, and lack of cultural background knowledge. The purpose of this paper is to put forward corresponding solutions to such problems in order to improve students' listening ability.
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Articles
by Changhai Liao
2022,
6(15), 145-146;
doi: 10.18686/ahe.v6i15.5177
33 Views,
0 PDF Downloads
After a hundred years of continuous struggle by the party and the people, we have built a moderately prosperous society
in all respects. On the new journey, an accurate understanding of the relationship between the Party’s century-long struggle and
the opening of a new era is of great significance to building China into a great modern socialist country in an all-round way and
realizing the Chinese dream of national rejuvenation.
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Articles
by Zhuoran Li, Rong Mao, Tian Xu
2022,
6(15), 147-148;
doi: 10.18686/ahe.v6i15.5178
46 Views,
0 PDF Downloads
Exploring the coordinated development of rural characteristic industries and agricultural economic management is
helpful to solve the problem of agricultural economic management Based on the theory of coordinated development, thearticle
discusses the coordinated development of our country's rural characteristic agriculture and agricultural economic management by
using the method of case analysis, and puts forward the optimization strategy of agricultural economicmanagement under the new
rural construction environment.
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Articles
by Lei Wang, Yifeng Yuan
2022,
6(15), 149-150;
doi: 10.18686/ahe.v6i15.5179
40 Views,
0 PDF Downloads
The education mode of “Internet +” has been used in the front line of teaching. The construction of Mu class platform
is an effective supplement to the “Internet +” education mode and one of the effective ways to break the “filling” teaching of exam
oriented education. The repeated epidemic situation and the promotion of the “double reduction” policy bring high-quality education offline and realize the “flipped classroom” has special significance for high school students’ art appreciation and the extension
of art value. However, there are many problems in the promotion of MOOC course in County high schools, such as singleness, lag,
conservatism and so on. Therefore, giving full play to the subjective initiative of teachers and exploring the fairness and efficiency
of Mu course is an important topic of art teaching in County high schools.
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Articles
by Shuaisheng Shao
2022,
6(15), 151-152;
doi: 10.18686/ahe.v6i15.5180
59 Views,
0 PDF Downloads
With the “constructive destruction” of rural land and landscape, rural areas gradually lack of regional characteristics
and humanistic care.This paper takes Wangtang Village of Pingdingshan City in Henan Province as an example.From respecting
the spirit of the place and the historical context, we will create a space with a sense of belonging, diverse functions and public
participation.Hope to provide people with a sense of happiness, security, belonging, with a human place.
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Articles
by Yanguang Liu
2022,
6(15), 153-154;
doi: 10.18686/ahe.v6i15.5181
46 Views,
0 PDF Downloads
In the University Organization and the Management Work, the university culture is an important governance element.
The realization of effective internal governance in universities depends on the cultivation of governance culture to a great extent.
This paper analyzes the predicament and thinking of the construction of university governance culture, and puts forward some
practical strategies for the construction of university governance culture, hoping to improve the ability of university autonomous
management, support for the future good development of the university.
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Articles
by Yingge Xu
2022,
6(15), 155-156;
doi: 10.18686/ahe.v6i15.5182
42 Views,
0 PDF Downloads
In the context of the new era, ceramic art design needs new creative forms, combined with the background of the new
era, to adapt to the development of national policies, to highlight the national personality, to express a diversified creative atmosphere, to broaden the dimension of ceramic art design, and to establish a new style of ceramic art creation. Fashion, combined
with the texture of different materials, presents a unique beauty and a new texture effect.
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Articles
by Yishan Liang
2022,
6(15), 157-158;
doi: 10.18686/ahe.v6i15.5183
48 Views,
0 PDF Downloads
Real estate project development covers a variety of professional and technical fields, and its excellent design concepts are
fully conveyed to consumers around the world through developers, all of which are derived from the excellent design management
of enterprises. This paper first gives a brief overview of China Overseas Real Estate enterprises, and then analyzes and studies the
system elements of China Overseas Real Estate real estate design management according to relevant theories. Finally, this paper
summarizes the research results of China Overseas Design management, analyzes the value of enterprise products, and provides
more management enlightenment for real estate enterprises.
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Articles
by Yu Wei
2022,
6(15), 159-160;
doi: 10.18686/ahe.v6i15.5184
45 Views,
0 PDF Downloads
With the broad application of mixed methods in social sciences, methodological designs in language education research
has grabbed growing attention from scholars. This paper examines the use of mixed methods in empirical studies on language
education from 2016 to 2020 in four International journals. Grounded on Creswell’s (2018) theory, the core design of the mixed
method is further illustrated, expected to render some methodological enlightenment for future linguistics and education researchers.
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Articles
by Yuan Yuan
2022,
6(15), 161-162;
doi: 10.18686/ahe.v6i15.5185
47 Views,
0 PDF Downloads
It is the first time for grade 6 students to appreciate foreign masterpieces. How to make art appreciation class creative,
improved, thinking, on the one hand, we need to use situational teaching to stimulate students’ interest, so as to change the
characteristics of boring appreciation class; On the other hand, we should take students as the main body so that students can
improve their thinking and deepen the theme in seeing, speaking, writing and thinking.
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Articles
by Cheng-yang Liu
2022,
6(15), 163-164;
doi: 10.18686/ahe.v6i15.5186
45 Views,
0 PDF Downloads
Due to the promotion and popularization of the new curriculum teaching reform, English teaching has gradually attracted people's attention and attention in the context of economic globalization. Primary school English teaching is the enlightenment stage for primary school students to learn English, and it is an important period for the formation and development of students' language thinking and language skills. With the continuous popularization of information technology, primary school English teachers should realize the modernization of education from the perspective of information technology, so as to effectively promote the development of students.
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Articles
by Chunying Zhu
2022,
6(15), 165-166;
doi: 10.18686/ahe.v6i15.5187
252 Views,
0 PDF Downloads
Cognitive load is commonly defined as the amount of mental effort that performing a specific task imposes on a learner’s cognitive system. For EFL learners, with their limited English proficiency and cultural immersion, always find it overwhelming to comprehend a content lesson delivered in English. Cognitive load theory draws on an understanding of human cognitive
architecture to provide explanations for why certain designs of multimedia educational materials are effective and why some are
not. This study evaluated the split-attention and redundancy principles in an Intensive Reading lesson for non-English majored
students and their potential to decrease mental effort and increase learning.
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Articles
by Na Li
2022,
6(15), 167-168;
doi: 10.18686/ahe.v6i15.5188
55 Views,
0 PDF Downloads
English is an integral part of primary education, which plays a positive role in the development of students' intelligence, the cultivation of their comprehensive quality and the improvement of their language expression ability. Taking the current situation of English Teaching in rural primary schools as the research background, this paper explains the main problems existing in English education, including the backward level of teachers, the failure of teaching results to meet expectations, the more traditional teaching concepts, the incomplete teaching equipment and the lack of a good educational environment. Then, it puts forward corresponding solutions to the above problems, hoping to improve the current situation of English Teaching in rural primary schools as soon as possible and help improve the comprehensive quality of students.
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Articles
by Yujin Yang
2022,
6(15), 169-170;
doi: 10.18686/ahe.v6i15.5189
44 Views,
0 PDF Downloads
When English is regarded as the lingual franca in the global world, English learners’ communicative competence is
emphasized. In China, however, most of L2 learners’ willingness to communicate and communicative competence is relatively
low. This article focus on how to improve Chinese IELTS learners’ poor communicative competence in the classroom. I mainly
use guided strategic planning in narrative tasks to enhance learners’ fluency and complexity.
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Articles
by Chuanda Huang
2022,
6(15), 171-172;
doi: 10.18686/ahe.v6i15.5190
51 Views,
0 PDF Downloads
At present, our country’s higher vocational colleges on campus student talent training mode is used independently
trains, but as a result of higher vocational college graduates for the current market environment to accept ability is bad, how to
create a new way of talent training, enabling graduates in higher vocational colleges to better accept changing market conditions, in
order to better solve the problem of higher vocational college graduates employment. Based on this, this paper will mainly discuss
and analyze the ways of entrepreneurship talent training in higher vocational colleges under the school-enterprise cooperation
mode, for reference and exchange of relevant people.
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Articles
by Kaiyuan Shi
2022,
6(15), 173-174;
doi: 10.18686/ahe.v6i15.5191
43 Views,
0 PDF Downloads
In the current situation, our country has fully entered the Internet era. Many emerging application technologies change
people’s traditional way of life, which also promotes the sustainable development of modern enterprises. In this era of a big
business environment and development background, the traditional single working model of corporate financial management
cannot meet the needs of the rapid development of our current economy. This paper mainly studies the financial innovation and
role mentioned in the daily financial operation and management of modern enterprises based on Internet finance and summarizes
and analyzes some innovative measures, hoping to help improve the financial management level of enterprises.
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Articles
by Huan Yang
2022,
6(15), 175-176;
doi: 10.18686/ahe.v6i15.5192
52 Views,
0 PDF Downloads
Vocabulary learning is serving as an essential role in language acquisition. Although traditionally there are debates over
vocabulary learning, studies of vocabulary has recently gained much more attention at an academic level. This article shed lights on
how to further vocabulary learning by the mechanism consisted of recycling, repetition and retrieve. By elaborating the conception
of this mechanism, this article reached a conclusion that, for one thing, it can help teachers and administrators set appropriate
targets for learning in order to encourage learners to obtain vocabulary learning skills that are expected. For another, vocabulary
items must not only be known but also be known well so that students can use the vocabulary automatically and accurately.
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Articles
by Zushe Yuan
2022,
6(15), 177-178;
doi: 10.18686/ahe.v6i15.5193
50 Views,
0 PDF Downloads
The symbiotic logic contained in the community of human destiny is a key to solve the crisis of modernity, and also a path to open the new form of human civilization. Journey to modernity as the background of China's modernization, in the logic of human destiny community symbiosis philosophy under the guidance of China's modernization to cross two phases, the first is the complete development of the early social rationalization of modernity, the social vicissitude of phase, the second phase is reasonable reflective society as reference, go beyond the development of the western modernity malpractice, To walk out a new road of modernity is to get rid of instrumental rationality and the development state of rationalism, to take the road of symbiosis rationality, to realize the symbiosis development of theoretical rationality, practical rationality and aesthetic rationality, to form the cultural pattern of aesthetic symbiosis, and to open up a new paradigm of human civilization.
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Articles
by Jiejie Liu
2022,
6(15), 179-180;
doi: 10.18686/ahe.v6i15.5194
41 Views,
0 PDF Downloads
Language used in network features with active vertility and rapid change. By using the framework of discourse
construction grammar analysis established by Yuan Ye, we analyze the discourse construction that have changed in form and
function, tend to find out the motivation and the cognitive mechanism behind the variant constructions. Research invastigated
that the factor of cognitive perception should be added to the discourse construal grammar analysis framework; (2) phonological
coersion is the cognitive mechanism behind the variation of network language.
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Articles
by Lingli Zhang, Jia Wang, Weiming Zheng
2022,
6(15), 181-182;
doi: 10.18686/ahe.v6i15.5195
32 Views,
0 PDF Downloads
This paper summarizes the overview of the language policy in Bangladesh, using Cooper’s language planning theory,
based on educational planning, ontology planning and status planning.The research shows that the multi-ethnic cultural furnace
promotes the government of Bangladesh, but English has penetrated in all areas of society, the language policy in Bangladesh still
ignores minority languages, but the formulation and formulation of language policy in Bangladesh, Can provide some reference
for our country.
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Articles
by Ling Li, Huijuan Huang, Shaogeng Zeng, Huiqi Cao, Rongrui Zheng, Shuimei Lin
2022,
6(15), 183-184;
doi: 10.18686/ahe.v6i15.5196
51 Views,
0 PDF Downloads
To solve the problems of low intera ctivity, high cost, large amount of data, “difficult to quantify, difficult to record,
difficult to supervise, difficult to analyze” of human motion detection correction devices on the market today, we designed an
intelligent device based on Mediapipe machine learning platform and OpenCV computer based on Raspberry Pi, camera and display.
We designed an intelligent device for AI body detection and teaching based on Mediapipe machine learning platform and OpenCV
computer vision library. By combining chip, sensor, computing platform and technology level of computer vision, speech recognition
and machine learning, the device can capture human movement in real time by using camera equipment, judge the accuracy and
completeness of user’s movement according to the comparison of standard movement, and give feedback to the user in real time by
voice broadcast and image prompt. The test results show that the device has the advantages of low cost, simple structure, intelligence,
unmanned, data and accuracy, which provides a feasible solution to further enhance the convenience and accuracy of unmanned
movement teaching and rehabilitation training.
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Articles
by Xiaoxia Jiang, Yuedong Yang, Shaogeng Zeng, Xialing Huang, Yuting Zhao
2022,
6(15), 185-186;
doi: 10.18686/ahe.v6i15.5197
54 Views,
0 PDF Downloads
With the continuous progress of artificial intelligence, artificial intelligence robots are more and more widely used in
special education. This paper introduces the application research of artificial intelligence robots in the field of autism, from the
types, advantages and application fields of artificial intelligence (diagnostic evaluation, social interaction skills, perception-motor).
According to the difficulties faced by artificial intelligence robots in the field of autism, the following suggestions are put forward:
the future application of artificial intelligence robots should follow strict evidence-based experimental standards; To establish a
paradigm for the intervention of artificial intelligence social robots in the whole process of autism for reference; Improve the ability
of AI social robots to meet the individual needs of autistic children.
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Articles
by Xiaocai Wang
2022,
6(15), 187-188;
doi: 10.18686/ahe.v6i15.5198
49 Views,
0 PDF Downloads
The intercultural communication competence is one of the main objectives of higher vocational English teaching,
and it is very important to cultivate students’ cross-cultural consciousness. This paper studies the cultivation of intercultural
communication competence in higher vocational English teaching, expounds the significance of intercultural communication
competence, analyzes the current situation and shortcomings of cross-cultural teaching, and puts forward strategies and ways
for improvement. This paper aims to promote the comprehensive English ability and enhance the competence of intercultural
communication of higher vocational college students .
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Articles
by Zemeng Xiao
2022,
6(15), 189-190;
doi: 10.18686/ahe.v6i15.5199
44 Views,
0 PDF Downloads
At present, many college course teachers in China attach importance to the embodiment of the value of aesthetic
education in art education, and pay more and more attention to the realization of aesthetic education, which is of great significance
to improve students’ comprehensive quality and cultivate students’ ability to appreciate and discover beauty. Based on this, this
paper mainly introduces the value orientation of aesthetic education in college art education, and analyzes the realization path of
aesthetic education value in college art education, hoping to provide reference for peers.
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Articles
by Xue Zeng
2022,
6(15), 191-192;
doi: 10.18686/ahe.v6i15.5200
48 Views,
0 PDF Downloads
At present, the training method of using Swiss ball for the core strength training is being more and more used in the quality training of Chinese athletes, and it is considered by coaches and athletes to play a positive role in improving the core strength, maintaining the stability of the center of gravity, maintaining physical balance and coordination.Scholars at home and abroad are also particularly concerned about this.The Swiss ball training is added into the traditional training, so that the traditional strength training means are more rich.
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Articles
by Hongjun Wang
2022,
6(15), 193-194;
doi: 10.18686/ahe.v6i15.5201
39 Views,
0 PDF Downloads
On the basis of quality education reform, more and more attention has been paid to students’ practical ability. As an
education base for cultivating social applied talents, colleges and universities bear important social responsibilities. Laboratory
of colleges and universities for students to practice and innovation provides a powerful place, should implement the policy
of deepening reform in education, to strengthen the laboratory construction, optimizing the experimental facility structure,
configuration of perfect experimental resources, make good use of laboratory functions, in the course of experiment teaching in
cultivating students’ comprehensive quality and ability, to improve their practical skills, Output application-oriented professional
talents for the society to achieve the goal of modern education. This paper focuses on the deficiency of laboratory construction, and
puts forward several strategies to improve the laboratory construction, in order to achieve the teaching goal of improving students’
innovation ability, for reference.
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Articles
by Hongyan Cui
2022,
6(15), 195-196;
doi: 10.18686/ahe.v6i15.5202
43 Views,
0 PDF Downloads
English in secondary vocational schools emphasizes the cultivation of students’ core qualities such as language ability,
cultural awareness, thinking quality and learning ability. The development of cross-cultural communication skills not only provides
students with more opportunities for personal development, but also helps them establish a sense of community with a shared
future for mankind and a sense of multiculturalism, form an open and inclusive attitude, deepen their understanding of the culture
of the motherland, enhance their patriotism, and strengthen their cultural confidence. Therefore, teachers should actively explore
the countermeasures of cultivating students’ intercultural communication ability in vocational English teaching.
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Articles
by Hua Wu
2022,
6(15), 197-198;
doi: 10.18686/ahe.v6i15.5203
38 Views,
0 PDF Downloads
At present, the network era quietly comes, brings different life experience to people. As the high-end frontier of China’s
social network development, colleges and universities are not only the direct experiencers and promoters of the information
wave, but also the guiding units of stable ideology. The moral quality of college students is inseparable from the cultivation of
colleges and the guidance of teachers. Throughout the characteristics of the network age, the impact of the application of network
technology on ideological and political education in colleges and universities has become a major research topic of concern to the
general public.
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Articles
by Hui Lin
2022,
6(15), 199-200;
doi: 10.18686/ahe.v6i15.5204
42 Views,
0 PDF Downloads
The specialty of nursing in private colleges is the key element to cultivate nursing talents to meet the social needs.
To investigate the current situation of nursing education in private colleges and determine the challenges related to the training
mode of nursing professionals in private colleges is conducive to promoting the reform and progress of medical cause. This paper
discusses the existing problems of nursing professional training mode in private colleges, and puts forward the reform of personnel
training mode, teaching methods, teaching design and evaluation of private colleges nursing professional training methods.
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Articles
by Jing Hu
2022,
6(15), 201-202;
doi: 10.18686/ahe.v6i15.5205
42 Views,
0 PDF Downloads
Along with the process of the clustered industrial structure reforming, the concepts of vocational undergraduate
education remain no longer traditionally market-oriented. Requirements for the workforce training are highly imposed to be well
balanced with vocational education and roundabout personality development as a complete human being. Thus, in this article, a
study of the evolution of political and academic situation of the existing vocational undergraduate universities in China is carried
out. The distinctive characteristics of vocational undergraduate universities are presented and compared in the span of the domestic
and overseas realms.
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Articles
by Dan Wu
2022,
6(15), 203-204;
doi: 10.18686/ahe.v6i15.5206
54 Views,
0 PDF Downloads
The development of core literacy is the starting point and destination of English teaching. When it comes to primary
school English teaching, teachers should pay attention to the children’ recognition and spelling of English words so as to lay a
good foundation for English learning. Through Phonics, children can be taught to decode the speech, so as to help them memorize
words and improve their English core literacy. In this study, methods are used to explore the current situation of the cultivation of
core literacy in English, and to clear the application effect of Phonics in the training process. It is found that the level of children’
core literacy is unbalanced. Those abilities can be improved to a certain extent through Phonics, such as children’ language ability,
learning ability and quality of thinking.
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Articles
by Yaowan Wu
2022,
6(15), 205-206;
doi: 10.18686/ahe.v6i15.5207
56 Views,
0 PDF Downloads
This proposal focuses on research the importance of ensemble in instrumental music learning with the aim of using
the results to stimulate more teachers and students to pay attention to the ensemble approach as a means of study. This paper will
investigate the subject through interviews and reviews. In total, eight instrument teachers will be interviewed, four of whom teach
instrumental music on a one-to-one basis, and four arrange instrument teaching through ensemble lessons. Initially, all teachers
will be asked to complete a questionnaire. Then, they will be interviewed after they have delivered their lessons, which will be
recorded on video. This approach is intended to analyze and evaluate the different teaching methods, discovering which teaching
method allows the increased efficiency of instrumental music teaching by encouraging student creativity. This paper aims to add
value to instrument education and better encourage students to learn about instrumental music.
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Articles
by Xiaohui Zhang
2022,
6(15), 207-208;
doi: 10.18686/ahe.v6i15.5208
41 Views,
0 PDF Downloads
As to Rose in August Wilson’s Fences, most of critiques view her as an “angel in the house”, devoting herself to her
family without female self-consciousness. While the paper will prove Rose is a brave, independent woman who has a sense of self
to express her ideas, stick to her decision and pursue her felicity she wants.
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Articles
by Linna Zhang
2022,
6(15), 209-210;
doi: 10.18686/ahe.v6i15.5209
48 Views,
0 PDF Downloads
At present, the main contradiction in China’s society has changed. The prominent problem facing the development of
education is the unbalanced development of urban and rural education and the inadequate development of rural education. The rural revitalization strategy points out that agriculture, rural areas and farmers are fundamental issues related to the national economy
and people’s livelihood, and the improvement of rural education quality is crucial to the reform and development of rural areas.
The strategic plan for rural vitalization has laid out and adjusted the development of rural education. This paper summarizes and
analyzes the achievements of rural education in the period of new rural construction, the difficulties and causes, and finally gives
the countermeasures and suggestions for rural education modernization development under the strategy of rural revitalization.
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Articles
Research on Countermeasures for Local Governments to Enhance the Capacity of Social Emergency Forces
by Juan Xu
2022,
6(15), 211-212;
doi: 10.18686/ahe.v6i15.5210
39 Views,
0 PDF Downloads
China's emergency management system has been undergoing significant changes, and the state encourages the
development of social emergency rescue. In order to promote social emergency forces and government rescue forces to form an
effective synergy and continuously promote efficient and standardized emergency rescue, we summarize the problems of social
emergency force development by analyzing the capability level of social emergency forces, and study the local government's
enhancement of social emergency forces in the light of the current emergency management development situation. The study will
provide reference for better integration of social emergency forces into the national emergency rescue system.
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Articles
by Shiwen Ouyang
2022,
6(15), 213-214;
doi: 10.18686/ahe.v6i15.5211
50 Views,
0 PDF Downloads
In the implementation of management, people find that adopting the encouragement method of incentive theory can
make the implementation of enterprise management work more smoothly, and get remarkable results in the end. Therefore, this paper expounds the incentive theory, points out the practical application value of the incentive theory to modern enterprise management. And the corresponding specific implementation strategies are studied and summarized, hoping to provide effective reference.
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Articles
by Wenjing Cheng
2022,
6(15), 215-216;
doi: 10.18686/ahe.v6i15.5212
55 Views,
0 PDF Downloads
The Awakening reveals women’s struggle and predicament in the pursuit of self. With the help of William James’ Self
theory, this paper will analyze the representation and relationship of the protagonist Edna’s self predicament from her material self,
social self and spiritual self, and then explore the reasons of her death and the importance of balancing different selves.
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Articles
by Shen Fan
2022,
6(15), 217-218;
doi: 10.18686/ahe.v6i15.5213
46 Views,
0 PDF Downloads
It has been five years since the Ministry of Education in People’s Republic of China issued the National English Curriculum Standards for Common Senior High School, an educational policy that covers all provinces and cities in Mainland China.
This paper, from the perspective of teacher change, conducts analysis in the implementation of this curriculum policy and discuss
how to facilitate this educational change from school level and government level respectively.
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Articles
by Xiaoying Chen
2022,
6(15), 219-220;
doi: 10.18686/ahe.v6i15.5214
61 Views,
0 PDF Downloads
Starting from the four educational philosophies of essentialism, eternity, progressivism and social reconstruction, and
taking the classroom management of Shanghai primary school as the research object, this paper makes an in-depth and detailed
analysis and Exploration on the choice of educators' educational philosophy. Based on the research results, the author puts forward
some suggestions on the application of educational philosophy in classroom management practice, and points out the limitations
of current application and possible research directions in the future, in order to further promote the effective combination of
educational philosophy and classroom teaching activities and promote the innovation and development of classroom management.
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Articles
by Zhongbin Hu, Yueting Zhang
2022,
6(15), 221-222;
doi: 10.18686/ahe.v6i15.5215
49 Views,
0 PDF Downloads
The second longest river in China is the Yellow River. And it is known as the birthplace of Chinese culture (Li et al.,
2020). Because of flowing through the loess plateau, it carries a large amount of sediment, with an annual sediment load of 1.6
billion tons, ranking first in the world’s rivers (Wang et al., 2007), which leads to a severe flood threat. To effectively control the
flood, the Chinese government has taken a measure to build dams on the Yellow River. This essay mainly evaluates the feasibility
of this measure. After a combination of multiple criteria for evaluation, it is considered acceptable.
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Articles
by Zhiying Cui
2022,
6(15), 223-224;
doi: 10.18686/ahe.v6i15.5216
49 Views,
0 PDF Downloads
With the continuous development of modern information and the integration of internet technology into all walks of
life,the integration of information-based classroom teaching technology into the actual teaching has become the focus of current
research in higher vocational colleges.Smart cloud classroom online teaching in vocational education is a new teaching mode
derived from the Internet environment.During the epidemic period,a series of information-based teaching technologies,such as
online teaching and”classroom in the air”,provided strong support for the”suspension of classes and non-stop learning”of teaching
work.In view of the in-depth research and discussion on the practical content of online teaching in higher vocational smart cloud
classroom,this paper hopes to provide reference for future information teaching.
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Articles
by Shijie Gao, Zhuofan Zhong, Zihan Wang, Siqi Ye, Wei Xia
2022,
6(15), 225-226;
doi: 10.18686/ahe.v6i15.5217
40 Views,
0 PDF Downloads
Today, people’s demand for quality education is growing, and parents place particular importance on the quality of
education their children receive, and under the mechanism of early enrolment in private schools, there is a constant “private fever”
and “training fever” in the society. In response to this, the Hangzhou government issued the Notice on Simultaneous Enrolment
in Public and Private Primary Schools to ease the pressure on public schools. In this paper, we used Apriori algorithm to mine
data based on questionnaire data and found that people who are more aware of the policy are generally freelancers, their children
are in the first grade and their annual income is between RMB 100,000 and 200,000. We also investigated parents’ support for the
policy, using basic family and child characteristics as independent variables and whether they support the policy as the dependent
variable, and developed a dichotomous logistic Regression model to fit the probability of parents supporting the policy and made
recommendations based on this.
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Articles
by Yanmin Pan
2022,
6(15), 227-228;
doi: 10.18686/ahe.v6i15.5218
46 Views,
0 PDF Downloads
With China’s attention to the construction of ecological civilization,the reform of the existing ecological environment
governance system is an important way to realize the construction of ecological civilization.This paper puts forward corresponding
measures for the problems existing in the ecological environment protection management system in China from several
aspects:establishing the ecological protection prediction system,cleverly designing the economic punishment system,establishing
the comprehensive application mechanism of scientific research,and implementing the”no regret”ecological protection policy.
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Articles
by Qian Xie
2022,
6(15), 229-230;
doi: 10.18686/ahe.v6i15.5219
42 Views,
0 PDF Downloads
The campus culture of higher vocational colleges is one of the important parts of China’s advanced socialist culture,and
also the basic guarantee of creating a good educational atmosphere and cultivating qualified talents.At present,higher vocational
colleges generally copy the cultural construction of ordinary colleges and universities,completely ignoring the characteristics of
vocational education they should have,which runs contrary to the talent training mode of”school-enterprise cooperation,combination of work and study”and the development path of combination of production,learning and research.This paper makes a scientific
analysis of the current situation of campus culture construction in higher vocational colleges,and deeply discusses the effective
path of campus culture construction with characteristics in higher vocational colleges,in order to improve the disadvantages and
problems in the current campus culture construction in higher vocational colleges.
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Articles
by Junhong Xie
2022,
6(15), 231-232;
doi: 10.18686/ahe.v6i15.5220
35 Views,
0 PDF Downloads
Under the new situation, the society and enterprises have higher and higher requirements for professional talents,
requiring students to have strong ability. At the same time, universities also attach great importance to the cultivation of students’
innovation and entrepreneurship ability in the process of admission and training. Therefore, China’s higher education system must
adapt to the business development of socialist market economy as the direction of guidance, according to the actual needs of indepth development of innovation and entrepreneurship education and ideological and political education coordination mechanism,
so as to cultivate students’ innovation and entrepreneurship ability of ideological and political quality education. This chapter
will analyze the key points of innovation and entrepreneurship education and ideological and political education in colleges and
universities, and explore the construction of coordination mechanism between innovation and entrepreneurship education and
ideological and political education in colleges and universities.
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Articles
by Pingbo Qu
2022,
6(15), 233-234;
doi: 10.18686/ahe.v6i15.5221
45 Views,
0 PDF Downloads
With the continuous development of social market economy, China’s support for businesses in emerging industries,
many emerging enterprise in a market economy gradually back on its feet, and to participate in market competition, to make our
country enterprise in the market environment increasingly fierce competition, therefore, enterprises must shoulder responsibility
of business, to ensure the good market environment, Only a green and healthy market environment can guarantee the healthy
development of enterprises and solve the problems in the development process of enterprises.
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Articles
by Qi Wang
2022,
6(15), 235-236;
doi: 10.18686/ahe.v6i15.5222
44 Views,
0 PDF Downloads
College English teaching reform has been put forward for many years, but at present, English teaching in many schools
still stays in the traditional classroom filled with “spoon-feeding”, whether the teaching content or teaching means, are excessively
concerned with the foundation and theory, resulting in no use of learning, college English learning is just a formality. College
English teaching is often the most important link for students to connect with the society. Based on this important role, we should
make clear the goal of college English learning, carry out personalized curriculum design under the guidance of clear teaching
goals, and gradually change the training of skilled talents into compound ones.
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Articles
by Wei Zhu
2022,
6(15), 237-238;
doi: 10.18686/ahe.v6i15.5223
47 Views,
0 PDF Downloads
Code-switching is the inevitable consequence of bilingualism or more generally multilingualism. Although it is a
phenomenon happens frequently in our daily life so natural and so common, many people are not likely to ware of it. It is necessary
for a language learner to understand code-switching and the phenomenon through its two categories—situational code-switching
and metaphorical code-switching. On the other hand, it is also meaningful to study the reasons of the happening of code-switching
from several perspectives.
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Articles
by Yan Wang
2022,
6(15), 239-240;
doi: 10.18686/ahe.v6i15.5224
36 Views,
0 PDF Downloads
With the development of wechat technology, its application is more and more widely. In the current university library
management work also attaches more and more importance to the application of wechat. However, there are still many problems
in library management. In order to solve these problems, we should actively explore the application of wechat and closely combine
wechat with university library management. This paper analyzes the problems existing in the current university library management
through literature method and specific management practice, and discusses the advantages of the application of wechat in the
management and the effective application strategies of wechat in the library management. It is hoped that this paper can provide
some reference for improving the management quality of university library.
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Articles
by Yanbin Chen, Ratthai Porncharoen
2022,
6(15), 241-242;
doi: 10.18686/ahe.v6i15.5225
57 Views,
0 PDF Downloads
With the rapid development of China’s contemporary furniture industry, creating “Chinese characteristics” is particularly
important in the field of contemporary furniture design. Chinese furniture design accompanies Chinese history and is another
interpretation of Chinese culture. How to deal with the reference and innovation of Chinese contemporary furniture design to
Chinese traditional furniture is a problem that must be studied and solved in Chinese contemporary furniture design, which has
important theoretical significance and practical value for the development of Chinese design. This article will discuss from three
aspects: firstly, it briefly introduces the status and characteristics of Chinese Ming Dynasty furniture; secondly, it analyzes the
design of contemporary Chinese furniture based on Chinese Ming Dynasty furniture from the aspects of functionality and formal
charm; finally, it analyzes China from the contemporary background The innovative design of contemporary furniture summarizes
the ways and methods of Chinese contemporary furniture design borrowing from Chinese Ming Dynasty furniture.
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Articles
by Ying Pang
2022,
6(15), 243-244;
doi: 10.18686/ahe.v6i15.5226
44 Views,
0 PDF Downloads
Under the “twin plan” in higher vocational colleges should change the talent training scheme, pay attention to promote
the all-round development of students, inspire students’ innovative thinking and entrepreneurial motivation, creative talents should
be brought into the education development, into students’ classroom teaching, the deepening innovation of entrepreneurship
education reform, improve the quality of talents training in higher vocational colleges. This paper analyzes the background of
innovation and entrepreneurship talent training in higher vocational colleges, finds out prominent problems, puts forward basic
principles and implementation strategies, and hopes to provide suggestions for the reform of higher vocational colleges.
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Articles
by Yirong Yuan
2022,
6(15), 245-246;
doi: 10.18686/ahe.v6i15.5227
72 Views,
0 PDF Downloads
The article attempted to explore into the concept of code-mixing by criticizing an article by Mehmet Celik from the research methodology and its findings, and drew a different conclusion.
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Articles
by Yongliang Li
2022,
6(15), 247-248;
doi: 10.18686/ahe.v6i15.5228
38 Views,
0 PDF Downloads
Based on cloud computing technology in a cloud computing platform, cloud services, and cloud terminal professional
talent demand has carried on the systematic analysis, from the professional requirements, work flow and the perspective of the actual
work process, found that higher vocational cloud computing technology application roughly the training needs and direction of the
professional talents, give full consideration to factors such as creative thinking, cultural quality, professional ability, In addition,
practical employment and technological innovation are applied to construct a new curriculum system with deep integration of
professional technical skills and vocational skills certificates, providing reference for higher vocational colleges to set up cloud
computing technology and application major.
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Articles
by Zhaoru Li
2022,
6(15), 249-250;
doi: 10.18686/ahe.v6i15.5229
47 Views,
0 PDF Downloads
Facing the continuous advancement of the new curriculum reform, the requirements of English education and teaching
are gradually improving. As an emerging educational concept, the concept of innovation and development has become inevitable
to integrate into the management of English education and teaching. Incorporating innovative ideas into the extremely important
subject of English teaching can not only improve the quality of teaching, but also play a good role in promoting the ideological
and moral construction of students, helping students to establish a correct outlook on life, values, and world views, and guiding
students to correct Learning attitude and developing good living habits are conducive to cultivating students’ autonomous learning
ability and innovation and creativity ability. The article starts with a brief exposition of the educational concept of innovation and
development, analyzes the current situation of the current English education model, and discusses the transformation of management concepts, the construction of teachers, the introduction of information technology, the construction of language situations, the
organization of extracurricular activities, the strengthening of self-learning awareness, and the implementation of graded teaching
management. Several aspects discuss the management measures of English education and teaching based on the concept of innovative development.
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Articles
by Huafeng Fang
2022,
6(15), 251-252;
doi: 10.18686/ahe.v6i15.5230
38 Views,
0 PDF Downloads
Social comparison refers to the psychology where individuals compare themselves with other people when they think
other people are superior to them or worse than them. Social comparison was found in Chinese individuals who have authoritarian
parenting. It is difficult to measure how an individual compares himself with others and the according impact caused. Therefore,
in-depth interview method, a qualitative method, was applied in this research. In this research, the relationship between Chinese
parenting and social comparison has been explored. The findings in this research suggest that authoritarian Chinese parenting is a
crucial factor to individual’s upward social comparison.
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Articles
by Wanpeng Li
2022,
6(15), 253-254;
doi: 10.18686/ahe.v6i15.5231
44 Views,
0 PDF Downloads
With the advent of the new media era, the development of new media technology has had a profound impact on people's work and study, and greatly improves the current way that people work and study.The application field of new media technology is increasingly extensive.Reasonably role new media in the ideological and political education of college students.To a certain extent, the ideological and political education level of college students can be raised to a new height.
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Articles
by Zihao Ye
2022,
6(15), 255-256;
doi: 10.18686/ahe.v6i15.5232
36 Views,
0 PDF Downloads
As an indispensable member of the ideological and political education team of college students, the teachers and the counselors in colleges and universities play an important role.With the continuous progress of the society, the ideological and political education for college students is getting more and more attention. As an indispensable role of college students, college counselors must bear the important responsibility of ideological and political education.The teaching of college counselors and ideological and political courses should meet the requirements of various reforms, and the counselors should actively explore the path of ideological and political courses and education to ensure the ideal effect of ideological and political courses teaching.
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