As the accumulated amount of data increase, digit turns into an "asset" with digitization, broadband network in the global, and application of Internet in all walks of life. The Big Data overturns traditional management mode and business thinking of the enterprises to a certain extent, accurately grasping behavior pattern of client side through analysis and statistics. Art network is entirely different from traditional gallery, therefore this paper tries to analyze possibilities opened up by rising of online gallery and Bottoms Up concept of artwork values in the art market, as well as reference and inspiration brought about by transparent pricing mechanism to Chinese artwork market with relevant theory and industrial chain dissection of digital art, along with related cases.
It is learned that the big data era, the value of artworks are not subject to interference of the digitization, and the individual intermediary role for online gallery can solve the problems of disordered price in the art market, reduce operating costs of the gallery and offer sound environment to friendly promote young artists.

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