Vol 9, No 6 (2024) |
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Table of Contents
Original Research Article
Cost Control Strategies and Risk Management for Green Building Projects under Digital Transformation
by Min Deng
Finan Mar
2024,
9(6);
doi: 10.18686/fm.v9i6.13654
11 Views,
0 PDF Downloads
This paper discusses the importance, problems and optimisation countermeasures of green building projects in the context of digital
transformation. Firstly, it analyses the impact of digital transformation on the construction industry and explains the value of the green building concept in terms of environmental friendliness, economic benefits and social recognition and policy support. Secondly, it points out the
problems faced during the integration of digital transformation and green building. Finally, it proposes optimisation countermeasures such as
strengthening technology integration and standardisation, implementing refined cost control strategies, and constructing a comprehensive risk
management system, aiming to provide theoretical references and practical guidance for the digital transformation of green building projects.
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Original Research Article
by Jianing Yu
Finan Mar
2024,
9(6);
doi: 10.18686/fm.v9i6.13662
11 Views,
0 PDF Downloads
The 20th National Congress of the CPC clearly promoted the great rejuvenation of the Chinese nation in an all-round way with
Chinese path to modernization, and pointed out the direction for development. As an important part of national governance, China’s national
audit has important responsibilities and missions in strengthening the country and rejuvenation. This article summarizes existing literature,
analyzes the characteristics of China’s national audit, elaborates on the relationship between national governance and audit, and analyzes the
role of audit in the new era from three perspectives: path mechanism, scope of action, and functional manifestation. Finally, the direction and
requirements for the future development of auditing were proposed, including strengthening the unified leadership of the Central Audit Committee of the CPC, ensuring party building through auditing, and building an intelligent national auditing platform. I hope future research can
be inspired.
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Original Research Article
by Haoyuan Liu, Zhihan Wang
Finan Mar
2024,
9(6);
doi: 10.18686/fm.v9i6.13670
6 Views,
0 PDF Downloads
This paper explores the multifaceted impact of climate change on agricultural productivity and rural socioeconomic structures, emphasizing innovative strategies that align with 2024’s demands. Drawing from global case studies and interdisciplinary approaches, it focuses
on regenerative agriculture, decentralized policy frameworks, and community-driven economic adaptations. These strategies present a unique
path forward for protecting food security, enhancing rural livelihoods, and fostering resilience in agricultural systems against the backdrop of
climate change. This paper highlights the potential for local innovations to scale globally, driving both ecological and social transformation in
rural areas.
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Original Research Article
by Yifan Xu
Finan Mar
2024,
9(6);
doi: 10.18686/fm.v9i6.13669
6 Views,
0 PDF Downloads
This study explores the impact of digital transformation on audit objects and efficiency. The digital shift brings changes to enterprises, requiring more from audit work. In the digital environment, audit objects change with increased data liquidity, electronic evidence,
and complex information systems. Digital tools optimize the audit process, reduce workload and speed, and enhance efficiency with real-time
data, but faces bottlenecks like data overload and system complexity. Auditors must tackle these to improve efficiency
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Original Research Article
by Wanzhe Chen
Finan Mar
2024,
9(6);
doi: 10.18686/fm.v9i6.13668
6 Views,
0 PDF Downloads
In the rapid development of economic globalization, international trade has become the most basic carrier of economic exchanges
between countries in the world. As a traditional trading country, the Chinese nation has generated valuable cultural thoughts in trade since
ancient times, which is not only a good medicine to cure the paradox of modernity, but also the cultural soft power in international economic
exchanges. The trade wisdom contained in the excellent traditional Chinese economic culture is the concentrated embodiment of the essence
of the excellent traditional Chinese culture in the secular life. In ancient trade, China has always carried out the “distinction between justice
and interests” and “harmony and symbiosis” throughout the whole process of economic behavior, endowed economic behavior with moral
regulations, realized the unity of secular life and ethical values in the field of human care, and established an excellent ancient economic civilization.
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Original Research Article
by Yifan Sheng
Finan Mar
2024,
9(6);
doi: 10.18686/fm.v9i6.13667
6 Views,
0 PDF Downloads
In the context of China’s economic transformation and industrial upgrading, the development status of county economies has an
important impact on the country’s overall economy. Real estate investment, as an important factor in promoting county economic growth,
has attracted much attention in recent years. However, over-reliance on real estate investment may bring risks such as resource mismatch and
economic bubbles. This paper explores the causal relationship between real estate investment and county economic growth by using the economic data of Jiujiang counties and districts from 2018 to 2022, using the Granger causality test model. It is found that real estate investment
has a significant positive causality on GDP at lag 1, indicating that it has an important role in promoting economic growth in the short term.
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Original Research Article
by Xiaotong Sun
Finan Mar
2024,
9(6);
doi: 10.18686/fm.v9i6.13666
10 Views,
0 PDF Downloads
There is a large number of research proving that women make better traders than men. This result may attribute to three factors:
overconfidence, risk preference and contrarian strategy. This paper examines the difference in trading between men and women by using
behavioral finance knowledge and to prove that women make better traders than men. In addition, it will give some reasons why the low proportion of women working as traders.
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Original Research Article
by Daotao Nong, Zichen Wang, Yizhou Wang, Ziheng Zhang, Biao Fu
Finan Mar
2024,
9(6);
doi: 10.18686/fm.v9i6.13665
5 Views,
0 PDF Downloads
Based on the marketing 3.0 perspective, this paper takes Chinese sports brand Li Ning as an example to study the application and
optimization of social communication in sports brands. Through the analysis of social communication, the communication status quo and existing problems of Li Ning brand are analyzed, and corresponding optimization measures are proposed. The study points out that Li-Ning has
certain performance in social currency and inducement, but there are still problems such as imprecise target audience identification and lack
of effective planning of communication content. In response to these problems, this paper proposes strategies to enhance the communication
efficiency and market competitiveness of the Li-Ning brand by increasing user participation, setting up sharing rewards, and strengthening
public welfare marketing.
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Original Research Article
Research on stock price prediction based on NeuralForecast: A case study of CSI 300 index components
by Xinyi Cheng, Liang Ma, Yuecen Xu
Finan Mar
2024,
9(6);
doi: 10.18686/fm.v9i6.13664
7 Views,
0 PDF Downloads
This study applies deep learning models to predict stock prices of CSI 300 constituents. Using NeuralForecast library, including
LSTM and NHITS, we predict the prices of 182 CSI 300 stocks over the next 48 trading days, based on data from 2019 to 2023. Data processing involves logarithms, first-order differencing, and moving averages. NHITS outperforms LSTM, especially with moving averages
and logarithmic price features. The results suggest NHITS provides more accurate and robust predictions, highlighting the potential of deep
learning in stock forecasting.
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Original Research Article
by ZiRui Zeng
Finan Mar
2024,
9(6);
doi: 10.18686/fm.v9i6.13663
6 Views,
0 PDF Downloads
This article explores the optimization of economic response strategies for enterprises during periods of market capital turbulence.
Against the backdrop of market turbulence, enterprises face multiple challenges such as information asymmetry, tight liquidity, imperfect risk
management systems, and lagging strategic adjustments. To effectively address these challenges, optimization measures such as strengthening information acquisition and processing capabilities, optimizing liquidity management, improving risk management systems, and flexibly
adjusting corporate strategies are proposed. By implementing these measures, enterprises can enhance their market adaptability and competitiveness, providing strong guarantees for their stable development.
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Original Research Article
by Qiang Zhou
Finan Mar
2024,
9(6);
doi: 10.18686/fm.v9i6.13661
5 Views,
0 PDF Downloads
Preventing and resolving debt default risks is of great significance to the sustainable development of enterprises. This paper selects
non-financial A-share listed companies in China from 2007 to 2022 as the research object and empirically investigates the impact of local
chairs on corporate debt default risks. The study finds that compared with companies without local chairs, companies with local chairs face
lower debt default risks. From the perspective of identity research, this paper supplements and expands the relevant literature on identity economics and provides certain insights for the supervision of corporate debt defaults.
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Original Research Article
by Zhuyu Wang
Finan Mar
2024,
9(6);
doi: 10.18686/fm.v9i6.13660
7 Views,
0 PDF Downloads
As China’s free trade port, Hainan holds vast prospects for digital economy development. However, certain characteristics and
challenges exist in its industrial structure, policy support, and infrastructure development. This paper first analyzes the features of Hainan’s
digital economy, including its unique industrial structure, policy advantages, and the current state of digital infrastructure. Then, it points out
the problems such as the imbalance in industrial structure, talent shortages, insufficient innovation capacity, and uneven development of digital infrastructure. The article proposes optimization strategies through promoting industrial digital transformation and upgrading, increasing
efforts in talent recruitment and training, and improving the digital infrastructure and service systems. Through this analysis and the proposed
countermeasures, this paper aims to provide theoretical support and practical suggestions for the sustainable development of Hainan’s digital
economy.
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Original Research Article
by Kehan Zhou
Finan Mar
2024,
9(6);
doi: 10.18686/fm.v9i6.13659
6 Views,
0 PDF Downloads
This study examines the impact mechanisms of celebrity endorsement advertisements on consumers’ purchase intentions. It explores the definition and forms of celebrity endorsements, the main factors influencing consumers’ purchase intentions, and the potential
psychological effects of celebrity endorsement ads on consumers. Based on this, the study analyzes the connection between the celebrity’s
image and the brand’s image, the persuasive power of celebrity endorsement ads, and the role of consumer trust. It also discusses the interaction effects of celebrity endorsement ads through social media. Additionally, the study highlights the differentiated impacts of celebrity
endorsements on various consumer groups, focusing on the differences in consumers’ age and cultural backgrounds, the alignment between
personal values and the celebrity endorser, and the matching of different product types with celebrity endorsements. The findings indicate that
celebrity endorsement ads significantly influence consumers’ purchasing decisions, but the effects vary based on consumer characteristics and
product types.
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Original Research Article
by Congzhe Zhang
Finan Mar
2024,
9(6);
doi: 10.18686/fm.v9i6.13658
28 Views,
0 PDF Downloads
In the process of globalization, financial intelligence has progressively emerged as a critical supporting force for international monetary and financial law. Financial intelligence plays a pivotal role not only in areas such as financial risk early warning, monitoring of international capital flows, and prevention of financial crimes, but it also serves as an indispensable component in the formulation and implementation of international financial regulations. However, the acquisition, sharing, and legal application of global financial intelligence encounter
numerous obstacles, including restricted information transmission, inadequate regulatory coordination, and lagging legal frameworks. This
study analyzes the influence of financial intelligence on international monetary and financial law within the backdrop of globalization, explores the existing challenges in the application of financial intelligence, and proposes optimization strategies. The aim is to provide valuable
references for the enhancement and refinement of the international monetary and financial legal system.
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Original Research Article
by Shuqi Wei, Chenghui Lv
Finan Mar
2024,
9(6);
doi: 10.18686/fm.v9i6.13656
8 Views,
0 PDF Downloads
The article discusses the contemporary challenges and strategies involved in international business operations, emphasizing the importance of balancing global perspectives with local execution, often encapsulated by the principle of “thinking globally, acting locally”Cultural
intelligence and the ability to manage diverse teams become pivotal for multinational corporations (MNCs) to build and maintain successful
customer relationships in a globalized economy.
The study contrasts traditional “glocal” businesses, those with a strong national identity operating internationally, with newer e-commerce players that often transcend national boundaries by using Unilever as example.
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Original Research Article
by Jiarun Feng
Finan Mar
2024,
9(6);
doi: 10.18686/fm.v9i6.13655
5 Views,
0 PDF Downloads
The report of the 20th CPC National Congress pointed out that “high-quality development is the primary task of building a modern socialist country in all aspects” and “accelerate the development of the digital economy, and promote the deep integration of the digital
economy and the real economy”. The “integration of digital and real economy” provides new momentum, new space and new certainty for
China’s economy. Promoting the digital transformation of enterprises and empowering the high-quality development of enterprises with digitalization is an important initiative to implement the spirit of the 20th CPC National Congress. In this paper, through researching the Yingkou
PuNai Magnesium Material Ltd., analysis of digital transformation for the high-quality development of enterprises to play what role, and
what impact, for small and medium-sized manufacturing enterprises efficient development of digital transformation.
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Original Research Article
by Ang YuLi
Finan Mar
2024,
9(6);
doi: 10.18686/fm.v9i6.13657
6 Views,
0 PDF Downloads
This article explores in depth the application and expansion of the Xiong Bit innovation theory in the contemporary economic environment. The article first outlines the core viewpoints, innovative subjects and mechanisms, and limitations of the Xiong Bit innovation theory. Subsequently, the changes in the contemporary economic environment were analyzed, including the innovation environment in the context of globalization, the impact of the information technology revolution, changes in market demand and consumer behavior, and challenges posed by institutional and policy environments. Subsequently, the application and expansion of Xiong Bit’s innovation theory in contemporary diversification and integration, diversification and networking of innovation subjects, dynamism and complexity of innovation processes, and the interactive relationship between innovation and economic development were elaborated in detail. The article also analyzes the impact of economic environment or market changes on innovation, including market demand, competitive landscape, policy environment, and the role of technological changes in innovation. Finally, the important role of innovation in economic development was summarized, including promoting economic growth, optimizing industrial structure, and enhancing social welfare.
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